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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. In the second part of the talk a large client joined FBe on stage to make the case for Facebook campaigns. From the data presented, there is no way to tell if the Facebook campaign worked or not. Attribute it all to the Facebook campaigns.

Metrics 165
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I’ve Built Multiple Growth Teams. Here’s Why I Won’t Do It Again.

ConversionXL

One time, we ran a bunch of tests on our drip email campaigns over a five-month period. Our new email subscribers would receive email campaigns for different products. We were optimizing revenue from these campaigns by testing different versions. Suddenly, our revenue from these campaigns dropped by 50%.

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SaaS Content Marketing: 5 Proven Strategies to Earn Links

ConversionXL

You might assume that most people would link directly to the original research, but this shows that, for the purpose of earning links, aggregating research from multiple sources may be just as effective as doing your own. Example 1. “ 22 Mind-Blowing Mobile Payment Statistics ” by BlueSnap. Takeaway: No research? No problem.

Marketing 125
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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?

Campaign 128
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Small Business Marketing Insights for 2020

Duct Tape Marketing

And the first real result, meaning an actual business that wasn’t either an ad or an aggregator like Angie’s List or Home Advisor, showed up on page two. They have all the important tools you need for paid traffic, social media, PR, and SEO. So, pay to play is definitely here.

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Robust Experimentation and Testing | Reasons for Failure!

Occam's Razor

Bonus read: Four types of experiments you can run on Facebook: A/B, Holdout, Brand Survey, and Campaign Budget. ). One of the coolest things we’ve done over the last year is to ascertain how to get t rue incremental complete campaign brand lift for our large campaigns. Accommodate for this reality in your PR campaign.

Analytics 101
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8 B2B Link-Building Strategies That Never Go Out of Style

ConversionXL

Another great example of linkable assets are pages that aggregate industry stats, like this one. HARO is a great workaround for businesses that want to be featured in media outlets but aren’t in a position to launch a proper digital PR campaign. Confession: I don’t give digital PR too much credit when it comes to link building.

B2B 142