Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! You'll see in an instant the very cool things you can track and analyze… With a little bit of smart tagging you can track your internal promotions ( buy one Make America Great Again hat and get one Stronger Together hat free! ), transactions with coupon codes, affiliate sales and more.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

AUGUST 12, 2013

MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? You do too. #3.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

FEBRUARY 26, 2020

a link in a PDF or spreadsheet, or a link within an email—especially when opened in a desktop client like Microsoft Outlook or on a mobile device). Links shared and clicked within mobile apps and instant messengers. organic post on Facebook, tweet, video on a brand’s YouTube channel, affiliate link). Scanned QR codes.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

APRIL 21, 2014

But, here's an extremely detailed posts that looks at five different data sources to help you make the best of keyword data that is available in other places to optimize your SEO (or even PPC) strategies: Search: Not Provided: What Remains, Keyword Data Options, the Future. If you have a lot of them, aggregate them up.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

FEBRUARY 9, 2015

Content Consumption Competitive Analysis. + #OMG Mobile, Where's Mobile Data! How does any tool have access to your website or mobile app data? My reply to them is: If search traffic is profitable for you, and PPC delivers profitable traffic, why would you let your competitor win? Social Strategy Effectiveness.

Metrics 60

Metrics Analytics Non-Compete Search 60