Occam's Razor

SEPTEMBER 20, 2010

You see mobile applications don't send a referrer and it will look like all of a sudden you got very high converting Direct traffic. > Google Analytics will show that your mobile campaigns with AdMob stink. > Google Analytics will show that your mobile campaigns with AdMob stink. Direct. :(.

Analytics 122

Analytics Software Review Campaign Flash 122

ConversionXL

MARCH 20, 2015

Amy Africa: Selling on a 2” x 4”: Proven Techniques for Mobile Optimization. Navigation counts for 80 – 85% of mobile success. Navigation should not match the traditional site, the task they are willing to do on mobile are different. Email traffic is becoming more mobile traffic. Averages lie.

Analytics 48

Analytics Texas Conversion Mobile 48

ConversionXL

MAY 11, 2013

For example, if your marketing campaign consists of PPC, Tradeshows, and Radio Ads, each marketing channel is assigned a different phone number so you could measure both volume and quality of phone conversation. 1 – Esurance Improves Mobile Traffic By 200%. I highly recommend you read the study.

Analytics 116

Analytics Phoenix PPC Campaign 116

Occam's Razor

NOVEMBER 13, 2009

The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. Chapter 9 Emerging Analytics: Social, Mobile, and Video. If you use a link please consider using: [link] That link has an affiliate code, all proceeds of which go to the above mentioned charities. I am out of breath!

Analytics 71

Analytics Web Technical Review Metrics 71

Occam's Razor

JULY 22, 2013

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. One of their three key areas of innovation and focus is Mobile. But Walgreens does have a mobile app. Everything you might expect.

Framework 163

Framework Marketing Metrics Audience 163

Duct Tape Marketing

JANUARY 8, 2016

When I first launched Hatchwise, I was still running an internet company I had started previously, called MyCustomLogo, which relied almost 100% on PPC ads to bring in new sales. So each of these factors made me decide that I wanted my next business to rely heavily on word of mouth, and to avoid PPC bidding wars and razor thin margins.

Advertising 28

Advertising Customer PPC Connecticut 28

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! You'll see in an instant the very cool things you can track and analyze… With a little bit of smart tagging you can track your internal promotions ( buy one Make America Great Again hat and get one Stronger Together hat free! ), transactions with coupon codes, affiliate sales and more.

Analytics 60

Analytics Metrics eCommerce PPC 60

marketingland.com

OCTOBER 8, 2012

Affiliate Marketing. Mobile Browser Speed Battle: iOS Devices Faster On 3G, Android Faster On LTE Facebook Seeking To "Close The Loop" With Offline Sales Data Walmarts Local Facebook Strategy Isnt Working, Study Says Apple Maps Is This Years Google+ Up Close With Twitters New Header Photos For Profiles. Social Media |. Analytics |.

Metrics 47

Metrics Analytics Search Affiliate 47

Occam's Razor

FEBRUARY 20, 2012

Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. Affiliate links (Take Offer, Compare Rates) that link to other sites from which Credit Karma makes commissions. Competition (who comes up first consistently, ppc and organic). If it stinks that tells me a lot (remember the year of mobile was 2010!).

Web 138

Web Analytics Technical Review Affiliate 138

sharkseo.com

NOVEMBER 29, 2010

It allowed us to find our point of difference, which in my opinion, is absolutely essential to Internet success, whether you’re “simply” an affiliate website or a traditional company/brand. You’ll have to focus on ranking for those words and probably do PPC, instead of focusing on the words that are drawing in new visitors organically.

Bootstrapping 49

Bootstrapping SEO Startup Widget 49

Occam's Razor

AUGUST 11, 2015

The include single custom reports that replace all/most current standard reports in GA on Mobile, Content, Paid Search and Acquisition. The third one will be on device analysis (because of our hypothesis that so much of Social consumption is mobile!). Lastly, remember the hypothesis that most Social consumption is mobile?

Analytics 60

Analytics Customer Metrics eCommerce 60

Occam's Razor

AUGUST 12, 2013

MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do?

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

APRIL 21, 2014

But, here's an extremely detailed posts that looks at five different data sources to help you make the best of keyword data that is available in other places to optimize your SEO (or even PPC) strategies: Search: Not Provided: What Remains, Keyword Data Options, the Future. If you have a lot of them, aggregate them up.

Analytics 131

Analytics Marketing Campaign Metrics 131

marketingland.com

JULY 11, 2012

Affiliate Marketing. Further, with a media query we’re likely focusing on a single breakpoint around 480-500px, which results in two layout states — large/desktop screen (1024+px wide) and small/mobile screen (480-px wide). Social Media |. Search Marketing |. Display Advertising |. Analytics |. Email Marketing |. First Time Here?

Email 49

Email Mobile SEO Search 49

Occam's Razor

FEBRUARY 9, 2015

Content Consumption Competitive Analysis. + #OMG Mobile, Where's Mobile Data! How does any tool have access to your website or mobile app data? My reply to them is: If search traffic is profitable for you, and PPC delivers profitable traffic, why would you let your competitor win? Social Strategy Effectiveness.

Metrics 60

Metrics Analytics Non-Compete Search 60