How Startups Can Use Metrics to Drive Success
Both Sides of the Table
APRIL 4, 2011
How many adds came through organic SEO? How many through affiliate deals? Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort.
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