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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. The 11 Steps of Investing in Private Companies. 1) Manage the firm . 3) Raise capital.

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Increase Repeat Purchases with Cohort Analysis

ConversionXL

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. In Google Analytics, the Cohort Analysis Report is time-based, though you can apply a segment to a cohort. Segments include any “ subset of your Analytics data ” (e.g. Ecommerce analytics tools to help with cohort analysis.

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7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. › Analytics › Actionable Analysis. Show your emotional side to increase virality. Milkman in an article entitled, "What Makes Online Content Viral?" Web Analytics. ); //.

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Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value

Occam's Razor

They share very specific guidance for businesses of different types (B2B, B2C, A2K) about how to identify the macro and micro conversions and then compute economic value. Use Google Analytics, Omniture, WebTrends, CoreIBMInsights, etc. But you can get that out of Google Analytics or Site Catalyst in five minutes. Shoot for that.