ConversionXL

MAY 27, 2022

Each marketing campaign should have one specific message based on a single idea. Someone who prefers to read might download an ebook after reading a blog post. Having launched an open affiliate program that paid 30% commission for the lifetime of the customer, ConvertKit built a loyal customer base that was growing with the company.

Demand 115

Demand Affiliate Audience Leadership 115

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). It is sweet.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

JANUARY 7, 2007

So to make up for that this post covers some of the “technical” best practices around tracking with your web analytics tools, especially if you are using JavaScript tags. Often the job of implementation is left to the friendly neighborhood IT person and your web analytics vendor. It runs between $95 – $795.

Technical Review 93

Technical Review Analytics Web Software Review 93

Occam's Razor

FEBRUARY 20, 2012

No touching Google Analytics. No going to web analytics conferences. The result will be an astonishingly high level of focus for your digital analytics work (even on day one) and hyper-relevant insights to the business. Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. No tweeting for help.

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

JUNE 25, 2021

Your team needs clarity on and belief in what they’re selling in order to persuade others to purchase, download, or sign up. Then, answer the questions you come up with in your product launch campaign. Answering FAQs in your launch campaign can grab the audience’s attention, increase engagement, and drum up interest.

Product 96

Product Social Media Audience Software Review 96

ConversionXL

OCTOBER 4, 2021

We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. Strategy is the big picture thinking that drives email marketing campaigns. What do you want the end result of your email campaign to be and why does that matter? Customer journeys are rarely linear.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?

Campaign 128

Campaign Analytics Metrics Search 128

leananalyticsbook.com

AUGUST 19, 2012

Lean Analytics Book. This is the typical transaction funnel that anyone who’s used web analytics is familiar with. Someone clicks on a banner, pay-per-click ad, or affiliate link. A large number of downloads makes an application more prominent in the App Store. Skip to navigation. Skip to main content. Contact us.

Metrics 58

Metrics Clickthrough Lean Analytics 58

Occam's Razor

JULY 22, 2013

So, if you download the mobile app created as a result of these efforts, how big of a problem is it solving for Walmart? Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. You want sales, yes.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

APRIL 5, 2010

Some Marketers / Analysts use Click-thru Rate (CTR) to measure success of their acquisition campaigns. A fraction of those Marketers / Directors will calculate Conversion Rates for those marketing campaigns. Nothing much to write home about, but certainly better than executing faith based initiatives. They deserve our love.

Analytics 135

Analytics Customer CPA Acquisition 135

Occam's Razor

MAY 18, 2010

One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!), Web Analytics , the other wonderful free WA tool, had advanced segmentation from day one. Television campaigns.

Analytics 123

Analytics Web Acquisition Metrics 123

steveblank.com

JULY 8, 2011

Research, Web prototyping, Testing and Building Tools Lists of Tools from Others HBS Startup Tribe Tools List – from Tom Eisenmann at HBS PBworks startup tools List Startup Foundry tools list Small Business tools list Groups Lean Startup Circle – Google Group for startup advice Startup Weekend – Launch a Startup in 54 hours The Lean (..)

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Occam's Razor

OCTOBER 22, 2008

The Google Analytics team announced the release of seven features today. The next stage in the metamorphosis of the popular web analytics tool. Along the way I'll share three different segments that you must have in your web analytics tool. The Google Analytics API. User Interface refresh. Custom Reports!

Analytics 105

Analytics Web Search Non-Compete 105

www.vccafe.com

MARCH 11, 2013

Google Analytics. Site Pulse – Live Web Traffic Monitor and Analytics. Campaign Monitor. SEO and Analytics Tutorials. Analytics review â?? mixpanel vs kissmetric vs google analytics review. Analytics blog â?? good analytics tutorials. Analytics Tools. Google Analytics â??

Software Review 53

Software Review Technical Review Startup 53

Occam's Razor

OCTOBER 10, 2011

Your view will look something like the one below, from Google Analytics: I can focus on the Per Visit Goal Value (economic value delivered by visitors from social media channels across my macro and micro conversions – note the 0% in the macro conversions column, ouch!) Use Google Analytics, Omniture, WebTrends, CoreIBMInsights, etc.

Social Media 165

Social Media Metrics Conversion Media 165

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Log into the Advanced Segmentation tool in your web analytics tool. If your web analytics tool requires you to call the vendor to set up advanced segments, or re-tag your site to get segments, then switch.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

JANUARY 7, 2014

Every indicator we have is that companies are investing more in every facet of analytics. There is an analytics ladder of awesomeness each company needs to climb, and it just takes time. 7: 25% of all analytical effort is dedicated to data visualization/enhancing data's communicative power. #6: Consulting.

Analytics 140

Analytics Web Metrics DC 140

Up and Running

MAY 23, 2016

Free Subscription Sales Forecast Template [DOWNLOAD]. Branding Checklist: 10 Essentials Before Launch [Free Download]. Joe Kindness, co-founder at Agency Analytics, says, “Since Blake and I were both developers (and still are), we were able to create this company without any funding or additional resources. Build Your Brand.

Software Review 74

Software Review Software Delaware Forecast 74

Duct Tape Marketing

AUGUST 26, 2016

Before you know it, you can get overwhelmed with ESP features, analytical metrics, and dozens of option forms. Segmentation is the cornerstone of email marketing because it informs smarter campaigns. Even if your ESP doesn’t allow tagging, there is a number of ways you can segment your list simply based on campaign activity.

Email 28

Email Marketing Campaign Lead Generation 28

Occam's Razor

JULY 26, 2010

I am analyzing campaigns (which ones convert better and which worse), I am looking a little bit at the bounce rates, and of course I am totally obsessing about my seven step quote submission funnel (and how to reduce abandonment). The data is easily available in the web analytics tool so why not. Bottom-line: Quote, quotes, quotes.

Web 96

Web Metrics Analytics eCommerce 96

Entrepreneurs-Journey.com by Yaro Starak

SEPTEMBER 2, 2010

My card game site made $500 to $1,000 a month on 500 to 1,000 visitors a day, although this was before Google Analytics, so the “real&# traffic numbers are likely less. Affiliate marketing. Go to a site like Clickbank and find a product you can write about and promote as an affiliate. Selling products and services.

Affiliate 110

Affiliate Las Vegas Audio Advertising 110

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

I’ll also include the MP3 download if you just want the audio without the video. Download the MP3 Audio only file [ 81 minutes | 56MB ]. Download the PDF Text Transcript [ 41 Pages | PDF ]. You want to provide information on traffic, and that can be something as simple as Google Analytics. Yaro: That’s right.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

Duct Tape Marketing

AUGUST 13, 2015

Click on the “Search Analytics” tab on your Dashboard, or go under “Search Analytics” at the left and choose “Search Analytics” there. If you have a large blog, instead of working within your browser, you may want to click on “Download This Table”. Add more content. Here are a few more ideas: Outreach marketing.

SEO 28

SEO Clickthrough Affiliate Private Equity 28

Occam's Razor

SEPTEMBER 16, 2008

The term KPI is one that I hear far more than any other in this nascent field we call Web Analytics. They are terrible because it is really hard to go to your Senior Management (people who are funding your salaries and budgets and campaigns) and start by telling them you acquired traffic. Download Software. " and.

Metrics 123

Metrics Web Non-Compete Analytics 123

Occam's Razor

FEBRUARY 1, 2010

There is nothing particularly wrong with the standard 19,000 reports in your web analytics tool. Most of the time though your business is absolutely unique (even as it exists amongst hundreds of competitors) and it is absolutely important that you take your web analytics tool and mold it around you. Sometimes they even get it right.

Customer 98

Customer Analytics Metrics Acquisition 98

unbounce.com

DECEMBER 11, 2012

Most landing pages suck and it’s easy to run a marketing campaign that doesn’t deliver the results you’re hoping for. Do you show certifications or logos of partners/affiliates/security registrations (like Verisign)? share this page, follow us, download this extra free ebook, register for this webinar).

PPC 94

PPC Social Media Conversion Elevator Pitch 94