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Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

Smart Marketers ask themselves these questions very frequently. We have to do Email Marketing. We have to have a robust Affiliate network. Smart Marketers work hard to ensure that their digital marketing and advertising efforts are focused on the most impactful portfolio of channels. Marketing heaven that is.

.Net 119
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7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

Masterful design, branding and marketing. As a Digital Marketing Evangelist you can imagine how much that pains me. I scroll down the page and see the package, offer for free consultation and the happy family: But there is no direct indication of what the monthly price will be. Every Brand Marketer knows the brand attributes.

Web 164
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Excellent Analytics Tip #7: The Adorable Site Abandonment Rate Metric

Occam's Razor

Segmentation examples would include: By “campaigns” (this would include PPC, Pay Per Click, / SEM, Search Engine Marketing, and direct marketing and other campaigns you run). Excellent Analytics Tip #7: The Adorable Site Abandonment Rate Metric is a post from: Occam's Razor by Avinash Kaushik.

Metrics 98
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Web Analytics Career Guide: From Zero To Hero In Five Steps!

Occam's Razor

I got an email the other day with this simple question: "How do break into the world of web analytics?" There is a ton of excitement about web analytics. Therein you see one way to "break into" analytics, or anything really, you have to be good!]. Analytics or start pimping your resume left and right.

Analytics 125
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Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Occam's Razor

It saddens me deeply that they are not being able to take full advantage of all the new product, marketing, customer relationship opportunities in front of them. I love the shift to intent-based targeting (I cannot stress how massively important to the future of advertising and marketing). Magnificent. Data is important.

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Transcript And MP3 Of My $180,000 Website Flipping Presentation

Entrepreneurs-Journey.com by Yaro Starak

To get into the property market you have to get loans of hundreds of thousands of dollars. I was getting more into internet marketing and trying to ramp up my income. I lost interest in Magic, I became a little bit cooler and got into internet marketing, which is a lot cooler, and eventually found a buyer.

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Excellent Analytics Tip#5: Conversion Rate Basics & Best Practices

Occam's Razor

Is your company heavily into Direct Marketing (email, snail mail etc)? Or maybe you are about to plunk down a million dollars on a new affiliate marketing strategy or maybe on SEO. In the click density (site overlay) report some web analytics tools show conversion rate for each link on the page.

Analytics 115