Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). It is sweet.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

JULY 22, 2013

So, if you download the mobile app created as a result of these efforts, how big of a problem is it solving for Walmart? Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. Why is it that your Affiliate program is targeted only to the bottom of the Do stage?

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

OCTOBER 4, 2021

For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. On a basic level, email marketing tools should let you do the following: Create and segment email lists Send emails A/B test Read analytics reports Personalize content.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

MAY 18, 2010

One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!), Web Analytics , the other wonderful free WA tool, had advanced segmentation from day one. Coupon affiliates. "Social

Analytics 123

Analytics Web Acquisition Metrics 123

VC Cafe

NOVEMBER 6, 2010

The company is focused on re-thinking software advertising, in particular download software and plugins. They are the first company specializing in the monetization of after-download pages (“thank you&# pages) using their own fully developed ad-serving platform. It’s scalabale and has a real time analytics platform.

Networking 111

Networking PPC Advertising 111

VC Cafe

NOVEMBER 6, 2010

The company is focused on re-thinking software advertising, in particular download software and plugins. They are the first company specializing in the monetization of after-download pages (“thank you&# pages) using their own fully developed ad-serving platform. It’s scalabale and has a real time analytics platform.

Networking 111

Networking PPC Advertising 111

VC Cafe

NOVEMBER 6, 2010

The company is focused on re-thinking software advertising, in particular download software and plugins. They are the first company specializing in the monetization of after-download pages (“thank you&# pages) using their own fully developed ad-serving platform. It’s scalabale and has a real time analytics platform.

Networking 111

Networking PPC Advertising 111

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ See if you were able to get more traffic to arrive at your site, and if they were Existing Visitors or New Visitors (hopefully measured with a first party cookie in your website analytics tool). Web Analytics. 7 Best Practices ].

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

JANUARY 7, 2014

Every indicator we have is that companies are investing more in every facet of analytics. There is an analytics ladder of awesomeness each company needs to climb, and it just takes time. 7: 25% of all analytical effort is dedicated to data visualization/enhancing data's communicative power. #6: Consulting.

Analytics 140

Analytics Web Metrics DC 140

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Log into the Advanced Segmentation tool in your web analytics tool. If your web analytics tool requires you to call the vendor to set up advanced segments, or re-tag your site to get segments, then switch.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

DECEMBER 21, 2009

Web analytics gems lie deep in the data and we spend our lives looking at the top ten rows of data. Affiliates. Too much data from our web analytics tools. In the past we all used the standard reports that our web analytics tools churned out. Advanced Table Filters can be used in any report in Google Analytics (Yahoo!

Analytics 94

Analytics Metrics Web Cloud 94

unbounce.com

DECEMBER 11, 2012

Do you show certifications or logos of partners/affiliates/security registrations (like Verisign)? share this page, follow us, download this extra free ebook, register for this webinar). Are you creating a separate landing page for each inbound source (email, social, PPC) and see which gets you the most conversions. Conversion.

PPC 94

PPC Social Media Conversion Elevator Pitch 94