Occam's Razor

JULY 22, 2013

If we work in sales, all we care about are sales touch points. And that comes before you think about marketing/sales/advertising/billboards/tv. Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. You want sales, yes. It is also rude. Oh, that makes sense.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

MAY 11, 2013

For example, if your marketing campaign consists of PPC, Tradeshows, and Radio Ads, each marketing channel is assigned a different phone number so you could measure both volume and quality of phone conversation. Generally speaking, installing call tracking on your website is as easy as specifying call parameters within the app (e.g

Analytics 116

Analytics Phoenix PPC Campaign 116

ConversionXL

JUNE 24, 2020

Competing businesses may click on each other’s PPC ads to waste money. Loads of PPC platforms ( Google Ads included) allow you to blacklist IP addresses. . However, we also see affiliate click fraud, competitor click fraud, click farms, and bots. Ad Age estimates that $1 out of every $3 spent on PPC is subject to click fraud.

PPC 121

PPC IP Idaho Non-Compete 121

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. You can get inferred demographic data even in Google Analytics.

Metrics 60

Metrics Analytics Non-Compete Search 60

Occam's Razor

MAY 18, 2010

One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!), Web Analytics , the other wonderful free WA tool, had advanced segmentation from day one. Coupon affiliates. "Social

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

JULY 31, 2006

There is no other metric that will tell you less about your website than overall conversion rate (assuming you have more than $ 25,000 in sales on your website) but overall conversion rate is easy to measure so you should do it, I recommend using the definition above, and get it out of your system. # Then promptly forget about it.)

Analytics 115

Analytics Conversion PPC Metrics 115

VC Cafe

NOVEMBER 6, 2010

Liron – I’ve been in the online marketing scene since 1999, in the last six years has been involved in the online software vertical in the context of affiliate marketing. It’s scalabale and has a real time analytics platform. VC Cafe: Let me undertsand the economics.How do you set the price of a PPC?

Networking 111

Networking PPC Advertising 111

VC Cafe

NOVEMBER 6, 2010

Liron – I’ve been in the online marketing scene since 1999, in the last six years has been involved in the online software vertical in the context of affiliate marketing. It’s scalabale and has a real time analytics platform. VC Cafe: Let me undertsand the economics.How do you set the price of a PPC?

Networking 111

Networking PPC Advertising 111

VC Cafe

NOVEMBER 6, 2010

Liron – I’ve been in the online marketing scene since 1999, in the last six years has been involved in the online software vertical in the context of affiliate marketing. It’s scalabale and has a real time analytics platform. VC Cafe: Let me undertsand the economics.How do you set the price of a PPC?

Networking 111

Networking PPC Advertising 111

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Five Reasons Why You Should Buy Web Analytics: An Hour A Day: Web Analytics: An Hour A Day for the first time provides a Practitioner's in the trenches perspective on web analytics. There I said it.

Analytics 60

Analytics Web Affiliate Metrics 60

Software By Rob

FEBRUARY 10, 2009

Always Be Testing The biggest lesson I learned while taking the site from a few hundred to a few thousand dollars a month (revenue, not profit), is that there are a lot of great theories about marketing, but no one can tell you the exact thing that’s going to lead to an uptick in sales. But none of them made a difference.

Design 51

Design Software Review Marketing Software Developers 51

ConversionXL

FEBRUARY 26, 2020

This post details the role that UTM parameters play in traffic attribution in Google Analytics. Here’s what I’ll cover: Why conversion attribution starts with traffic attribution How Google Analytics understands traffic sources What are UTM parameters? How Google Analytics understands traffic sources. HTTP Referrer.

Analytics 118

Analytics Campaign Email Channel 118

marketingland.com

OCTOBER 8, 2012

Analytics |. Affiliate Marketing. Column: Analytics & Marketing Column. Virtually everyone involved in metrics, analytics, and testing-driven improvement online does, in fact, have a wished-for outcome: “get higher conversion,” “increase revenue,” “decrease cart abandonment.”

Metrics 47

Metrics Analytics Search Affiliate 47

ConversionXL

OCTOBER 4, 2021

For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. Instead, Talu Tales is delivering a valuable experience that can be nurtured towards a sale. Discuss campaign results with sales and support teams to discover the why behind the what.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

MARCH 20, 2015

Is the page part of the sales funnel? GA samples data for custom segments, so you’ll need to be careful when using those reports (if you need to remove sampling and don’t have access to Google Analytics Premium you can use Analytics Canvas ). Sales and customer support people > LISTEN to them. if [this] then [that].

Analytics 48

Analytics Texas Conversion Mobile 48

marketingland.com

JULY 11, 2012

Analytics |. Affiliate Marketing. Yelp Opens First International Sales Office In London Marketing Day: July 10, 2012 Review: Official Google+ App Launched For iPad SMX East Agenda Now Available – Super Early Bird Rates Expire Soon! New On Google Analytics Pages Reports - Entrance Metric 48 people have tweeted this article.

Email 49

Email Mobile SEO Search 49