Remove Affiliate Remove Analytics Remove Revenue Remove Salary
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Seeking CEO+team for VC-backed startup: Make America Functional Again

David Teten

Would you like to have a salary from day one that you work full-time on your startup? As a VC, I’m interested in working with companies with large-scale revenue potential, and that’s the company we envision. Do you want to make America functional again ? Are you thinking of applying to Y Combinator without an idea?

America 60
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Seeking CEO+team for VC-backed startup: Make America Functional Again

David Teten

Would you like to have a salary from day one that you work full-time on your startup? As a VC, I’m interested in working with companies with large-scale revenue potential, and that’s the company we envision. Do you want to make America functional again ? Are you thinking of applying to Y Combinator without an idea? A nonprofit?

America 60
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Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131
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Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!

Occam's Razor

You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). Many custom reports are wrong because we mess up the fundamental data model in analytics. This report demonstrates the power of getting something out of Google Analytics that you might know exists there.

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Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

We have to have a robust Affiliate network. Maybe it is Affiliate and Paid Search. We'll measure Revenue, Profit (the money we make less cost of goods sold), Expense (cost of campaign), Net (bottom-line impact). If the company did both things, revenue was $12. We have to do Search Engine Optimization. The people.

.Net 119
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I Wish I'd Known That. [Digital Analytics Edition.]

Occam's Razor

This post is a collection of six things I wish I knew before I started my career in decision support systems (of which web analytics is just the latest incarnation). These lessons might have made some goals easier to accomplish, some frustrations easier to avoid and some salary jumps easier to come by. Get over it. Prioritize.]. #3:

Analytics 120
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Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Occam's Razor

Our advertising will rain down massive revenues! !" Who is then going to ensure that S-T-D-C thinking drives content, which drives ads, which are delivered to audiences who, because now you don't stink, deliver brand love and company revenue? For how to go about this, use the wonderful Analytics Ladder of Awesomeness.