Both Sides of the Table

APRIL 4, 2011

How many through affiliate deals? How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. 10% of our revenue is coming from direct sales of our banner inventory. How many adds came through organic SEO? Do you have a customer referral program?

Metrics 346

Metrics Startup Acquisition SEM 346

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. The affiliate networking market alone is about a $2 billion industry now.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Five Reasons Why You Should Buy Web Analytics: An Hour A Day: Web Analytics: An Hour A Day for the first time provides a Practitioner's in the trenches perspective on web analytics. There I said it.

Analytics 60

Analytics Web Affiliate Metrics 60

Occam's Razor

JULY 1, 2008

This post bravely attempts to: 1 ] Highlight the importance of holistic multichannel analytics. That's why multichannel analytics is so important. Here's your online data: You are capturing the above information using your web log based or javascript tag based web analytics tool. Not impossible. Well just assume. :).

Analytics 116

Analytics Conversion Campaign Redemption 116

marketingland.com

JULY 11, 2012

Analytics |. Affiliate Marketing. Yelp Opens First International Sales Office In London Marketing Day: July 10, 2012 Review: Official Google+ App Launched For iPad SMX East Agenda Now Available – Super Early Bird Rates Expire Soon! New On Google Analytics Pages Reports - Entrance Metric 48 people have tweeted this article.

Email 49

Email Mobile SEO Search 49