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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

At Flow Capital, we use HubSpot’s sequences and workflows functions to automate a bulk of our emails and internal tasks. I use Superhuman , an email app which speeds up my email processing, and also gives me background information on all of my correspondents. Skype and Zoom are useful for video/audio conferences.

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7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. No Audio Ads.) The AAA form asks for a bit more info (height and weight) and, smartly, captures my email address. you can add it to a wish list, add it to your designers, email it to your mom (and beg her to buy it for you), etc.

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How to Come Up with More Winning Tests Using Data

ConversionXL

B2B and B2C. SaaS, ecommerce, lead gen, affiliate models. It’s kind of like user testing, but has no script and no audio. Send an email survey to recent first-time buyers. It’s proven to work across industries and business models. User session replays. Customer surveys.

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Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value

Occam's Razor

On Google (paid search), on Facebook (display ads), on Radio (audio ads), and all other channels you can think of. They share very specific guidance for businesses of different types (B2B, B2C, A2K) about how to identify the macro and micro conversions and then compute economic value. Up next, our second delightful metric… 2.

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Web Analytics Career Guide: From Zero To Hero In Five Steps!

Occam's Razor

I got an email the other day with this simple question: "How do break into the world of web analytics?" There are free sources like Conversion University (video, audio, more). For profit, non-profit, universities, Fortune 10,000, Forbes 10, B2B, B2C, A2Z etc., The interest is not surprising. There are books galore.

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