Remove Affiliate Remove B2C Remove Revenue Remove Viral
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Increase Repeat Purchases with Cohort Analysis

ConversionXL

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. For cohorts from referral sources, like an affiliate link, measure their lifetime ROI against the cost.

Retention 126
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7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. To get your 2013 marketing plans on track to increase revenues, here are seven social media tactics based on solid research that you need now. Show your emotional side to increase virality. RELATED READING.

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Maximizing Your Digital Marketing Channel Mix

YoungUpstarts

When integrated properly, they maximize how we attract consumers, and turn visits into revenue. Social Marketing is the leveraging of the power of social media platforms to reach “like” consumers by understanding the affiliations, likes, wants, and needs—then leveraging their network to attract new customers.

Channel 165
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. Lighter Capital, a Revenue Based Investing VC, offers a Cost of Capital Calculator. I’m an investor in this company, via ff Venture Capital, HOF Capital, and/or an affiliate thereof.

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Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value

Occam's Razor

On all social media channels: Economic Value = Sum of Short and Long Term Revenue and Cost Savings. They share very specific guidance for businesses of different types (B2B, B2C, A2K) about how to identify the macro and micro conversions and then compute economic value. Macro and Micro Conversions ! You can measure Economic Value !