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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Retention 113
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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). Or there are people who will get their tech support question answered and as a result not call you on the phone (saving you $50 it costs you to answer the phone). Because it is hard. Not impossible.

Analytics 116
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Startup Tools

steveblank.com

WebSequenceDiagrams - sketch sequence diagrams. automatic links to generated images Rietveld - asynchronous code reviews on changesets Tech*if*er0*urs – blog on roadmap for learning rails Best free programming books Project Management Basecamp - web-based project management and collaboration tool.

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Marketing is Design: Three Words that Increased My E-commerce.

Software By Rob

Just as I go to my friend who’s a brilliant SQL developer to help me with my HAVING clause, I want to go to a marketing genius and have him/her tell me the exact steps I need to take to begin converting visitors to paying customers. What kills me is that being the low-cost provider is bad. I want solid answers.

Design 51
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Startup Resources

www.vccafe.com

Campaign Monitor. web analytics measure marketing campaigns. SEO and campaign management tool. tells you how much adwords cost. affiliate and referral marketing on the web. Campaigner - email marketing suite. Campaign Monitor Ă¢?? SQL database hosting from browser.Python/Javascript APIs.

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Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture

Occam's Razor

" Another example is: "I recommend a shift of $150k from our Display budget to our Affiliate budget to increase profitability of our purple pants." Or, which campaigns cause the type of repeat visits that deliver 250% higher average order value? SQL and web analytics is your wheel house."

Analytics 140
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Behavior-Based Attribution Using Google BigQuery ML

ConversionXL

and conversions; Collect data from the CRM about final orders/lead statuses; Stitch everything together by session to understand the cost of each session; Apply attribution models to understand the value of each session. Those sources could be: Organic search; Social media; Referral and affiliate links; Banner ads and retargeting ads.