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Increase Repeat Purchases with Cohort Analysis

ConversionXL

Sooner or later, relying on new customers will break you. To offset these costs, you need to earn more repeat purchases from existing customers. In marketing, cohorts are groups of customers who exhibit similar behaviors during a certain time span (e.g. The temporal tipping point signals a customer’s motivation for buying.

Retention 126
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Starting an Online Casino

The Startup Magazine

Determined to give their customers the best software solutions, they have support structures that give the best experience to entrepreneurs. This next level will also require that you work with government regulators. The government will not allow you to conduct your business without a license. Nonetheless do not feel limited.

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If you build it, they won't come, unless.

A Smart Bear: Startups and Marketing for Geeks

Except the "strategy" is a tirade of drivel I've heard so many times I can lip-sync as the words spew out the founder's mouth: "We're going to A/B-test AdWords campaigns until we discover our hook.". We're going to use an affiliate program so our customers sell it for us.". some would be ready to become paying customers.

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Amazon Fires Its Affiliates in Colorado (Including Me) Because of Colorado HB 10-1193

Feld Thoughts

I’ve been an Amazon Associate (Amazon’s affiliate program) for many years. Dear Colorado-based Amazon Associate: We are writing from the Amazon Associates Program to inform you that the Colorado government recently enacted a law to impose sales tax regulations on online retailers. and I woke up to the following email.

Colorado 163
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Principles For Low-Budget Marketing Strategies Every Startup Should Know

YoungUpstarts

According to Kotler & Keller, the word “product” also stands for “services, events, people, places, organizations and ideas” These marketing specialists also emphasize the importance of creating experiences for the customers, more than just offering an article, like Walt Disney did with his magical films and theme parks.

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Importance Of Choosing The Right Invitation Design For Your Business Opening

YoungUpstarts

Of course, you may have already known that you need to plan for the first day of allowing customers and investors to come into your space and experience your products and services first-hand. More than informing guests about the details, though, paper business opening invitations take on a customized approach.

Design 113
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Five Sweet Web Analytics Resolutions To Kick It Up A Notch

Occam's Razor

One was extolling the wonderfulness of their multi channel campaign tracking. I share these stories to illustrate vividly how we in the web analytics world get lost in our data and Omniture and Google Analytics and reporting and lose sight of the the basics and the customer experience. Especially at the really simple and basic things.