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Opportunities for startups in the creator economy

VC Cafe

Note that most of the density in these landscapes is around ‘business model’ – ad revenue, marketplaces, memberships, affiliate. For example, HourOne (disclosure: Remagine Ventures portfolio) only requires text to create high quality synthetic video using human characters. To understand the trends, follow the money.

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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?

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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

But how do we distribute credit for the conversions across all those channels? The outcome in either scenario is a restructuring of the organization that is exquisitely geared towards taking advantage of portfolio optimization. You can even get great first-step guidance about how to rebalance your portfolio from that last column.

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This Week in VC with Jim Armstrong of Clearstone

Both Sides of the Table

They were started in affiliation with IdeaLab and were the first-round lead in PayPal. We also talked a lot about Geodelic , a portfolio company of Clearstone, who is trying to change the metaphor of how people discover location based information by partnering with large companies and brands. AppDynamics.

IPO 236
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

However, in private markets, there is more room to optimize across all 11 steps of the investing process: firm management , marketing, fundraising , origination , manage relationships, due diligence, negotiation, monitoring, portfolio acceleration , reporting, and. 3) Raise capital. If you have one, please contact me. 7) Negotiate .

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Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Occam's Razor

You'll see in an instant the very cool things you can track and analyze… With a little bit of smart tagging you can track your internal promotions ( buy one Make America Great Again hat and get one Stronger Together hat free! ), transactions with coupon codes, affiliate sales and more. Very nicely summarized above. It is painful.

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A Step-By-Step Guide On How To Build A Profitable Niche Content Website

Entrepreneurs-Journey.com by Yaro Starak

No matter what you are involved with today, you can easily establish a niche website to add yet another passive stream of income to your portfolio and further diversify your risk across several income baskets. While they do this, take the opportunity to put together a digital product for sale and distribution through your website or blog.

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