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Google Analytics Health Check: Is Your Configuration Broken?

ConversionXL

Is eCommerce tracking turned on? Are the IP addresses of your affiliates filtered out (agencies, freelancers, etc.)? Using this, you can calculate your advertising ROI by combining that data (campaign, keyword, cost per click) with Google Analytics Goals. Offline marketing, newsletters, social media, affiliate links, etc.

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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?

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Web Analytics Segmentation: Do Or Die, There Is No Try!

Occam's Razor

This would include campaigns you run, like pay per click marketing (PPC), email, affiliate deals, display / banner ads, facebook marketing campaigns. Television campaigns. Email campaigns to prospective customers in Florida, New Mexico, Arizona and Utah. Coupon affiliates. "Social to your website.

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Startup Resources

www.vccafe.com

Campaign Monitor. web analytics measure marketing campaigns. SEO and campaign management tool. affiliate and referral marketing on the web. Campaigner - email marketing suite. Campaign Monitor â?? Login System. Social functionality. Crowdfactory. Google Geocoding API. IP Location Tools. OpenStreetMap.