Google Analytics Health Check: Is Your Configuration Broken?
ConversionXL
JANUARY 12, 2016
Is eCommerce tracking turned on? Are the IP addresses of your affiliates filtered out (agencies, freelancers, etc.)? Using this, you can calculate your advertising ROI by combining that data (campaign, keyword, cost per click) with Google Analytics Goals. Offline marketing, newsletters, social media, affiliate links, etc.
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