David Teten

DECEMBER 3, 2019

However, in private markets, there is more room to optimize across all 11 steps of the investing process: firm management , marketing, fundraising , origination , manage relationships, due diligence, negotiation, monitoring, portfolio acceleration , reporting, and. 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. The outcome in either scenario is a restructuring of the organization that is exquisitely geared towards taking advantage of portfolio optimization. From a Venn -diagram.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

APRIL 21, 2014

If you can fix that, more revenue will immediately flow into your client's bottom-line. Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. Btw our business is lead generation website and we have a lot of campaigns in different channels. They will show affection towards you.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

JULY 1, 2008

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. Your hair is thinning from repeatedly trying to get funding for online campaigns.

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

JULY 22, 2013

Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. Why is it that your Affiliate program is targeted only to the bottom of the Do stage? You want sales, yes. It is also rude.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

AUGUST 9, 2016

You'll see in an instant the very cool things you can track and analyze… With a little bit of smart tagging you can track your internal promotions ( buy one Make America Great Again hat and get one Stronger Together hat free! ), transactions with coupon codes, affiliate sales and more. Very nicely summarized above. It is painful.

Analytics 60

Analytics Metrics eCommerce PPC 60

Entrepreneurs-Journey.com by Yaro Starak

MARCH 31, 2011

No matter what you are involved with today, you can easily establish a niche website to add yet another passive stream of income to your portfolio and further diversify your risk across several income baskets. The traffic is then converted into revenue through several possible monetization methods. What Are Niche Sites?

HTML 108

HTML Social Bookmarking Affiliate Engineer 108

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. Let's do this!

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

JANUARY 9, 2012

" Sad, unimaginative measurements of their sad, unimaginative campaigns. 2 Multiplicity: Competencies, Campaigns, Systems, Everything. All while constantly optimizing your portfolio via controlled experiments. " "Show me Clicks and the count of Facebook Fans!" This is something we are most unprepared for.

Marketing 140

Marketing Analytics Web Channel 140

Occam's Razor

JANUARY 10, 2011

I remember when I first created a simple spreadsheet with 12 rows that just summed up the revenue made by the divisions of the company (even that simple task no one had bothered to do) on the web. Torture everyone to identify economic value of non-revenue micro conversions. I did great with my online campaign!" A/B testing!

Analytics 120

Analytics Web Agile Campaign 120

Occam's Razor

OCTOBER 22, 2008

On you left are the Dimensions (customer & campaign attributes) and Metrics (numbers, key performance indicators) you can choose to create custom segments of your own. Most search portfolios (Search Engine Marketing or Search Engine Optimization) have a unhealthy obsessions with our brand terms. Branding baby! Idea #3: Outcomes!

Analytics 105

Analytics Web Search Non-Compete 105

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." " Another example is: "I recommend a shift of $150k from our Display budget to our Affiliate budget to increase profitability of our purple pants." Total revenue. All data in aggregate is crap. App Installs.

Analytics 140

Analytics Web Metrics DC 140