Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. The spread between your LTV and blended CPA determines either your profitability or your rate of growth, and a high valuation depends on balancing these two factors.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Occam's Razor

AUGUST 12, 2013

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

FEBRUARY 26, 2020

Traffic attribution identifies which sources drive visitors to a web property. results) to the correct traffic source to compare the performance of marketing activities across various channels. The utm_medium value identifies the communication channel used to create the source. How are they arriving at our website? utm_medium.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

DECEMBER 12, 2011

Oh, and everything has a CPA (not just your paid search or display/banner ads). Kill things that don't have an optimum CPA. But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. Standard metric in every web analytics tool worth anything.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

AUGUST 9, 2016

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. A value close to 1 indicates that this channel functioned equally in an assist role and as the final conversion interaction.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

APRIL 5, 2010

A smaller percent of those Marketers / Web Analysts will move beyond clicks and measure Visits / Visitors and Bounce Rates to measure success. There is a better way to analyze your acquisition strategy than simply using Conversion Rates or Cost Per Acquisition (CPA). Did you pay enough to acquire customers from each marketing channel?

Analytics 135

Analytics Customer CPA Acquisition 135

Occam's Razor

JULY 26, 2010

I am focused on what the site does because that is what my job title says: Web Analyst. The data is easily available in the web analytics tool so why not. But for most other types of businesses the final success does not exist in web analytics tool. This rule actually comes from my second book, Web Analytics 2.0.

Web 96

Web Metrics Analytics eCommerce 96