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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Product should be your main channel for customer acquisition, retention and expansion. It has high close rates and shorter sales cycles, and some of the usual metrics are lagging indicators (demos attended, proposals sent, and average deal size). Daniel Layfield, Growth Product Manager at Codecademy. Gaetano DiNardi.

B2B 94
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Channel-level expertise: An understanding of how the channels work (e.g., SEO, email marketing, Facebook advertising). Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Focus on the channels that offer the best ROI.

Retention 113
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

If you can break this down by channel that you’ve acquired them from this is obviously better. How many adds came through organic SEO? How many through affiliate deals? The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel. SEO is seldom “free.”. How many through SEM?

Metrics 346
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30+ Killer New Content Ideas in 30 Minutes (and How to Prioritize Them)

ConversionXL

Or maybe it’s your keyword well that’s reaching its limits, leaving you with plenty of ideas, but no clear path forward about how to prioritize them or the distribution channels for which they’re best suited. Maybe you’ve been producing content on the same subject for so long that your idea well has run dry.

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36 places where you can submit your startup for some coverage

blog.traindom.com

Traindom Traindom Customer Login Sign Up Affiliates Support Information Marketing Conversations 36 places where you can submit your startup for some coverage October 4th, 2010 § 45 Photo used under Creative Commons from theparadigmshifter So you have a new startup company and want some coverage. Demo Girl 17. StartupMeme 6.

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How to Get Early Customers to Respond to Your Cold Emails

www.ashmaurya.com

There are many channels that can produce your first early customers and contacts, but the one I see most often is cold email. If they have a demo or a trial, you should pursue it and see what you think. If that isn ‘t possible in a particular niche then I go for geographic locality, shared affiliations, or alma maters.

Email 52
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Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Occam's Razor

SEO & PPC, Because You Should! Go to the Analytics Help Demo Account page. Then click on this text: ––>ACCESS DEMO ACCOUNT<––. Go to the Reporting section of our Store Demo account, click on Conversions in the left nav, then Ecommerce, and now Overview. You spend money on SEO and PPC. Let's go!