ConversionXL

FEBRUARY 3, 2022

In the retention phase, measure these performance metrics: Retention rate vs. churn rate Customer churn Net Promoter Score Email open rates Email click-through rate. Users shared these posts across social media, convincing 8,000 people to sign up. Guy became Chief Evangelist of Canva.

Retention 113

Retention Marketing Acquisition Channel 113

Up and Running

SEPTEMBER 22, 2021

Lowers churn. Every SaaS business should be tracking and monitoring its churn rate. In fact, every SaaS should be optimizing as best they can to reduce churn. Churn rate is defined as the percentage of customers that cancel their subscription to your product or service over a given period of time.

Programming 141

Programming Churn Rate Design Campaign 141

David Teten

DECEMBER 3, 2019

“We’re using … TinyLetter for our “Content Newsletter” … and Buffer to schedule social media posts. Point Nine Capital uses Mention for media monitoring. I use Hootsuite to coordinate my social media activity, which consists of Teten.com, PEVCTech.com , Linkedin , AngelList , and (passively) Twitter and Facebook.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

OCTOBER 30, 2019

Some 65% don’t trust ads, and 71% don’t trust sponsored social media ads, in particular. Perhaps they’re enrolled in a formal affiliate program. Metric examples: Product affinity; Referral or affiliate revenue; Loyalty rewards redemption rate. Or maybe they’re actively adding collaborators to their Trello boards.

Retention 101

Retention Metrics Churn Rate Acquisition 101

ConversionXL

OCTOBER 30, 2019

Some 65% don’t trust ads, and 71% don’t trust sponsored social media ads, in particular. Perhaps they’re enrolled in a formal affiliate program. Metric examples: Product affinity; Referral or affiliate revenue; Loyalty rewards redemption rate. Or maybe they’re actively adding collaborators to their Trello boards.

Retention 48

Retention Metrics Churn Rate Acquisition 48

ConversionXL

NOVEMBER 22, 2022

new customer aquisition, conversion rate, and churn rate ). For example, if you want to see how a landing page contributes to your goal of increasing sales, conversion rate is a good metric to track. Traffic from direct links, such as an affiliate link or news source. Traffic from social media platforms.

Metrics 105

Metrics Analytics Marketing Acquisition 105