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5 Biggest Mistakes in Healthcare Staffing by Susanne Mariga, CPA

Mike Michalowicz

PK Scheerle, CEO of Gifted Healthcare, warns that sometimes, new healthcare staffing firms in an eagerness for growth and customers, against their better judgement trade hours for low margin sales. Coasting on Auto Pilot … Linda Murphy, VP Client Sales of AMN Healthcare. Over time doing the “right thing” builds credibility.

CPA 76
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Advice From a Successful Female Business Owner: “Don’t Wait Until You are at the Top of Your Game to Get Covered”

Women Entrepreneurs Can

trillion in sales, shipments, receipts or revenue and employed more than 10 million people. That’s when, Stephens’ mentor and CPA introduced her to the concept of a captive. If a business owner is faced with an issue like a natural disaster, employee injury or even a lawsuit, they’ll have to cover the costs themselves out of pocket.

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The Tax Advantages To Investing In Oil And Gas Your CPA’s Probably Never Heard Of

YoungUpstarts

But chances are, your CPA hasn’t mentioned it. That’s because, like doctors, CPAs specialize. IDCs are any costs associated with oil and gas production that cannot be resold (or recovered) later. Stock and Real Estate — What Most CPAs Have Heard of. It just isn’t in their wheelhouse. How’s that?

CPA 100
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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Bo Bennett once said, “Affiliate marketing has made businesses millions and ordinary people millionaires.”. Of course, affiliate marketing has this mysterious aura about it. What Is Affiliate Marketing? Instead of a salary, you pay them for each new lead or sale acquired as a result of their marketing efforts.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. They are detail oriented, cost focused, quality obsessed and chasing a big market opportunity.

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UTM Parameters: A Complete Guide for Traffic Attribution

ConversionXL

If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity. If there’s a cost associated with running a campaign (i.e.

Analytics 118
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Excellent Analytics Tip #17: Calculate Customer Lifetime Value

Occam's Razor

Acquiring new customers isn't getting any easier: We've picked off the low-hanging SEO fruit, we're paying more for quality clicks in AdWords and the going rate for affiliate deals just keeps getting higher. However, they might cost significantly more to acquire. Using Life Time Value might be a much better idea.

Analytics 135