Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. The outcome in either scenario is a restructuring of the organization that is exquisitely geared towards taking advantage of portfolio optimization. From a Venn -diagram.

Channel 161

Channel Analytics Campaign Conversion 161

YoungUpstarts

JANUARY 26, 2017

But chances are, your CPA hasn’t mentioned it. That’s because, like doctors, CPAs specialize. To add fuel to the fire, so to speak, oil and gas investors also get a 15 percent tax-free depletion allowance of the annual production revenue. How to Bring Up Oil and Gas with Your CPA.

CPA 100

CPA Capital Gains Stock LLC 100

Occam's Razor

DECEMBER 12, 2011

Oh, and everything has a CPA (not just your paid search or display/banner ads). Kill things that don't have an optimum CPA. But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. Acquisition: CPA. You need to know, obsessively, what you get for it.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

AUGUST 9, 2016

You'll see in an instant the very cool things you can track and analyze… With a little bit of smart tagging you can track your internal promotions ( buy one Make America Great Again hat and get one Stronger Together hat free! ), transactions with coupon codes, affiliate sales and more. Very nicely summarized above. It is painful.

Analytics 60

Analytics Metrics eCommerce PPC 60