Startup Professionals Musings

JUNE 5, 2012

Yet a creative collaboration with your biggest competitor may be the best opportunity for revenue and survival. Your goal is “ coopetition ” - to find a way to partner with your competitor in such a way that both parties can substantially benefit from the other's resources - without stealing customers or damaging anyone's credibility.

Non-Compete 241

Non-Compete Merger Technical Review Software Review 241

Startup Professionals Musings

MAY 4, 2011

Yet a creative collaboration with your biggest competitor may be the best opportunity for revenue and survival. Your goal is “ coopetition ” - to find a way to partner with your competitor in such a way that both parties can substantially benefit from the other's resources - without stealing customers or damaging anyone's credibility.

Partner 225

Partner Non-Compete Merger Technical Review 225

Startup Professionals Musings

APRIL 9, 2010

Yet a creative collaboration with your biggest competitor in the same industry may be the best opportunity for revenue and survival. If your customers would benefit by having both of your products, you might negotiate the opportunity to include your competitor’s product inside your own box, or vice versa. Cross endorsement.

Partner 120

Partner Non-Compete Exit Strategy Affiliate 120

Occam's Razor

SEPTEMBER 19, 2011

How do you figure out if you are spending more money reaching the exact same current or prospective customers multiple times? We have to do Email Marketing. We have to have a robust Affiliate network. Maybe it is Affiliate and Paid Search. Like-type as in customers that share certain common attributes. The people.

.Net 119

.Net Campaign Analytics Channel 119

VC Cafe

SEPTEMBER 5, 2012

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

API 167

API Viral Startup Retention 167

Occam's Razor

JANUARY 28, 2013

AAA Life Insurance : Truly Customer Centric "Convince Me To Buy" Experience. AAA Life Insurance : Truly Customer Centric "Convince Me To Buy" Experience. Why is it that www.orbitz.com uses none of my location signals to customize content on their home page to appeal to me? Sad, right?

Web 164

Web Design Marketing Security 164

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

I have a few contractors to do the technical side of my work and a customer support person, but that’s it. I didn’t have that contractor doing customer support. Adding Ad Revenue. I then went and found a university student who was interested in internet marketing. I don’t actually have any employees.

Technical Review 76

Technical Review Software Review Prospectus Audience 76