Remove Affiliate Remove Customer Remove Direct Marketing Remove SEO
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Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

How do you figure out if you are spending more money reaching the exact same current or prospective customers multiple times? We have to do Email Marketing. We have to have a robust Affiliate network. Maybe it is Affiliate and Paid Search. Like-type as in customers that share certain common attributes.

.Net 119
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7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

AAA Life Insurance : Truly Customer Centric "Convince Me To Buy" Experience. AAA Life Insurance : Truly Customer Centric "Convince Me To Buy" Experience. Why is it that www.orbitz.com uses none of my location signals to customize content on their home page to appeal to me? Sad, right?

Web 164
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Transcript And MP3 Of My $180,000 Website Flipping Presentation

Entrepreneurs-Journey.com by Yaro Starak

I have a few contractors to do the technical side of my work and a customer support person, but that’s it. I didn’t have that contractor doing customer support. I don’t know if you ever thought about the lead acquisition strategy to actually go out and find websites that currently have your target market and make an offer to buy them.

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Excellent Analytics Tip#5: Conversion Rate Basics & Best Practices

Occam's Razor

My personal view on why we should use Unique is that every session is not an opportunity to get a customer to hit submit order (I do realize this sounds scandalous, more so because like a majority of you I live in the world of ecommerce : ). Is your company heavily into Direct Marketing (email, snail mail etc)?

Analytics 115
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Standard Metrics Revisited: #3: Bounce Rate

Occam's Razor

In a nutshell bounce rate measures the percentage of people who come to your website and leave "instantly" Thought about from a customer perspective rather than I came, I saw, I conquered, the action is I came, I saw, Yuck, I am out of here. Please check how to with Adobe's customer service or your account rep.].

Metrics 120