Measuring Incrementality: Controlled Experiments to the Rescue!
Occam's Razor
SEPTEMBER 19, 2011
How do you figure out if you are spending more money reaching the exact same current or prospective customers multiple times? We have to do Email Marketing. We have to have a robust Affiliate network. Maybe it is Affiliate and Paid Search. Like-type as in customers that share certain common attributes.
Let's personalize your content