Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. They did have PPC ads, which I click on the ad for specific product they land me on generic nonsense pages. World peace seems within grasp. Their home page is a mess.

Analytics 99

Analytics Web Campaign PPC 99

ConversionXL

OCTOBER 4, 2021

If you want to build a successful business, a strong email marketing strategy is one of the best ways to do it. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. via B2B Marketing Alliance ]. However, it’s not without challenges.

Email 136

Email Customer Marketing Software Review 136

Entrepreneurs-Journey.com by Yaro Starak

MARCH 25, 2011

Eventually the Internet came along and the Trading Post no longer commanded the secondhand market like it once did (though it did successfully transition online). To advertise my tutoring service I marketed using posters offline and eventually set up a website and marketed on classified sites as well.

Affiliate 112

Affiliate Internet Software Review Advertising 112

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ Very common goal for many marketing campaigns. " Admit it, you've heard it.

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. There are too many better choices in the market. " In April 2009!!

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

JULY 1, 2008

You struggle to get budget to hire Analysts or Marketers. What do I mean by that (to those of you who are not database geeks)? If you are spending "a lot" on AdWords and AdCenter, this can be a excellent add on to track conversions offline due to your Search Engine Marketing (SEM) campaigns. Two words: Primary Key.

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

FEBRUARY 9, 2015

When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Note to NSA reviewer of this blog post: I'm a harmless digital marketer, totally not worth your attention.]. Identify changes in your marketing mix/strategy. More on that below.).

Metrics 60

Metrics Analytics Non-Compete Search 60