Both Sides of the Table

SEPTEMBER 17, 2013

Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). The number of channels grew with cable & satellite TV but we still have limitations that makes distributing content high. But distribution is now unlimited. Not so fast.

Video 339

Video Technical Review Distribution Aggregator 339

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product. Distribution Hacks.

API 167

API Viral Startup Retention 167

ConversionXL

FEBRUARY 3, 2022

Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Neither would have achieved virality had customers not received something tangible for their efforts. One of these colleagues happened to be author and Silicon Valley venture capitalist Guy Kawasaki.

Retention 113

Retention Marketing Acquisition Channel 113

Up and Running

MAY 23, 2016

Eric Ries, a Silicon Valley entrepreneur and author of The Lean Startup, popularized this strategy for web applications. If you’re working closely with partners who are helping you distribute your product, it’s especially important to make sure they understand who you are, how you speak, and who you serve.

Software Review 74

Software Review Software Delaware Forecast 74

SoCal CTO

OCTOBER 5, 2010

Sean Murphy on the first dozen enterprise customers - Gabriel Weinberg , September 8, 2010 I recently did a Traction Book interview with Sean Murphy who runs a boutique cutomer development firm in Silicon Valley. Some of the traffic-tactics we use involve good old fashioned payola: paid search, banner ads, affiliate programs, etc.

Technology 191

Technology Product San Francisco CTO Hire 191

www.quora.com

JANUARY 16, 2011

Affiliated with the Small Business Admin. John Furrier , Silicon Valley is my playground - Liv. Is Yelp a good place to find good technical co-founders? Is Google Inc. Larry Charrlin Hi.the best place to start is SCORE.a non-for profit group of mostly retired business execs, who provide FREE counseling for startups.

Developer 42

Developer Technical Review Cofounder Technical Cofounder 42