Both Sides of the Table
SEPTEMBER 17, 2013
Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). The number of channels grew with cable & satellite TV but we still have limitations that makes distributing content high. But distribution is now unlimited. Not so fast.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 11, 2010
Then he'll describe his cutting-edge platform — cloud-based, scalable, distributed version control, continuous integration, one-click-deploy. We're going to use an affiliate program so our customers sell it for us.". We're putting a 'Retweet' button inside the product to encourage viral growth.". Frightening honesty.
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Up and Running
JANUARY 22, 2020
Affiliate Marketing. Distribute live videos and copy that build cannabis education and the lifestyle. Incorporating referral links into your communications and incentivizing folks to share them facilitates “viral lopping” and organic growth. Cannabis Digital Marketing Affiliates. Organic Social Media Campaigns.
Hearpreneur
JANUARY 5, 2022
Specifically, I plan on putting out one study per quarter that I'll send out to reporters and hopefully get viral coverage on social media. 17- Earn from affiliate marketing. I already have a blog that is driving good traffic to my affiliate website. Thus, my blog can help me a lot with affiliate marketing.
VC Cafe
SEPTEMBER 5, 2012
Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product. Distribution Hacks.
ConversionXL
FEBRUARY 3, 2022
Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Neither would have achieved virality had customers not received something tangible for their efforts. The team then began producing webinars with affiliate partners to help them drive more sales.
Startup Lessons Learned
SEPTEMBER 22, 2008
I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.
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