Both Sides of the Table

APRIL 4, 2011

Because it can be hard to define or agree company objectives at an early stage I believe most people avoid them. How many through affiliate deals? How many through SEM? If you have multiple versions of your product, how many are web vs. mobile? How many adds came through organic SEO? SEO is seldom “free.”.

Metrics 346

Metrics Startup Acquisition SEM 346

YoungUpstarts

APRIL 26, 2016

There have been countless debates about the demise of the mobile Web at the hands of mobile apps. One pundit sees apps dominating users’ attention ; another predicts apps will kill off the entire Web. Amazon has more app revenue than mobile Web revenue. Apps are for loyal users and mobile Web is for reach.

Mobile 100

Mobile Web SEM Affiliate 100

Up and Running

JULY 26, 2016

These may range from joining an affiliate marketing platform to trying new Google AdWords keywords. See Also: The Top 10 Tools for Tracking Your Web Metrics. Google AdWords or SEM (expensive). No idea is bad—we write them all on a blackboard and then select the ones we like best. This is when metrics come into play.

Revenue 60

Revenue Acquisition Channel Campaign 60