Hearpreneur

DECEMBER 28, 2022

20- Client retention. In the next year, I will be pivoting my business to focus more on client retention. In the past, I have focused on lead generation and getting new clients. 22- Customer retention. One area that you may want to focus on next year is customer retention. Photo Credit: Kader Meroni.

Social Media 122

Social Media Entrepreneur Retention Finance 122

ConversionXL

NOVEMBER 23, 2022

Product should be your main channel for customer acquisition, retention and expansion. Gaetano DiNardi: “Outdated B2B vs. Modern B2B” Gaetano delivered his insights on which indicators you should use for your demand gen program. He explained how lead generation uses a short term, sales-focused strategy.

B2B 94

B2B Marketing Curation PPC 94

YoungUpstarts

SEPTEMBER 12, 2012

The company was having a noticeable customer retention issue several years ago. Retention rates had declined from the high 90s to the mid 80s, which senior management felt the need to address quickly. As a result, retention rates rebounded back up to the high 90s. SAS Canada is a good case in point. their peers).

Customer 168

Customer Social Media Retention Canada 168

ConversionXL

MAY 27, 2022

Webinars as a demand generation tactic have benefited greatly from this. Research from ON24 shows that 95% of B2B marketers now use webinars for lead generation. Webinars are an effective lead gen tool to nurture prospects in the middle of the marketing funnel. On the other, affiliates got to expand their influence.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

OCTOBER 4, 2021

But if we consider that a journey map is built on the five stages of the customer lifecycle (awareness, consideration, purchase, retention, and advocacy), we can start to see how email contributes to a marketing strategy at every point. Building loyalty starts with what you do post-purchase and continues with retention emails.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

APRIL 21, 2014

Let use the question in general way. I know that it depends of business, goals, measurement plan, resources and so on… But i talk in general. Btw our business is lead generation website and we have a lot of campaigns in different channels. If you have a lot of them, aggregate them up. which is not tool centric).

Analytics 131

Analytics Marketing Campaign Metrics 131