Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Or perhaps you want to sign up for their blog, or follow them on social media or… any of a bunch of other things. Remember the two questions above.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

JANUARY 7, 2007

I am not affiliated in any way this this company and do not benefit in any way from recommending them. A final example of using redirects is as a part of campaigns (banner ads, search marketing, affiliates etc). ovchn=OVR&ovcpn=ron& ovcrn=ysmronpremium&ovtac=PPC. It runs between $95 – $795. 9-4f8TLjxABMw.

Technical Review 93

Technical Review Analytics Web Software Review 93

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. SEO & PPC, Because You Should! At this point you'll be a little confused about some metric or the other. Awesome, right? Play with Enhanced Ecommerce Reports.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). We mis-align metrics and dimensions across Users, Session, Hits. Social Media Performance Analysis. Key Metrics: Map Overlay Visualization. Social Media Performance Analysis.

Analytics 60

Analytics Customer Metrics eCommerce 60

Occam's Razor

AUGUST 12, 2013

Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? So, the campaign could be Social, Organic Search, Email, Display, Affiliate, Referring Site … anything really. It is not possible to force people down that path!

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

OCTOBER 4, 2021

For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. But that alone is too general, so it’s important to get specific by setting clear metric objectives. What about social media support? total revenue / total spend).

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. Do you have any metrics to measure the effectiveness of offline campaigns (Print/TV/Radio)??

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

JUNE 6, 2007

Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. The book contains a cd with six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. [If Bonus: Interactive CD.

Analytics 60

Analytics Web Affiliate Metrics 60

Occam's Razor

FEBRUARY 20, 2012

Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. Affiliate links (Take Offer, Compare Rates) that link to other sites from which Credit Karma makes commissions. I want to know if they have even a simplistic understanding of how to rock social media. No credit cards required to sign up! Sign up today!

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

MARCH 25, 2013

It’s common knowledge within PPC advertising circles that pointing your ad directly to your homepage is a no-no. But really, isn’t social media a dynamic ad for your business? Realistically, a visitor coming from social media channel won’t stay long because the switch from fast paced social media vs long form content is too jarring.

Conversion 126

Conversion Affiliate Social Media Social Network 126

marketingland.com

OCTOBER 8, 2012

Social Media |. Affiliate Marketing. 8 Ways We Deceive Ourselves With Metrics (And How To Avoid Them), Part I. and particularly people involved in metrics and evaluation of “how did we do this week/month/quarter?” or in the cases of metrics and analytics, to increase the positive metrics you want more of ?

Metrics 47

Metrics Analytics Search Affiliate 47

Occam's Razor

MAY 18, 2010

This would include campaigns you run, like pay per click marketing (PPC), email, affiliate deals, display / banner ads, facebook marketing campaigns. Coupon affiliates. "Social "Social media campaigns" ( context ). Acquisition refers to the activity you undertake to attract people (or robots!) Paid search.

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years. Traffic Trends Key Metrics Analysis. Visitor/Audience Type Profile Analysis.

Metrics 60

Metrics Analytics Non-Compete Search 60

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." " Another example is: "I recommend a shift of $150k from our Display budget to our Affiliate budget to increase profitability of our purple pants." Pick hard metrics to designate as your key performance indicators.

Analytics 140

Analytics Web Metrics DC 140

marketingland.com

JULY 11, 2012

Social Media |. Affiliate Marketing. Flexible images (and media). Media queries. Media queries, however, work quite well and provide a safe fallback. A desire for consistent function and rendering across those spectra means responsive email will likely focus on either a fluid layout or a media query.

Email 49

Email Mobile SEO Search 49