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How to Measure Small Business Website Performance

Up and Running

Mobile-first. Check if your website is mobile-responsive. Google has stated that it will index the mobile versions of a website first and then the desktop version. Also, 51% of all internet traffic comes through mobile and tablet devices. It’s clear that your mobile site is the most important platform for you. .

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Maximizing Your Digital Marketing Channel Mix

YoungUpstarts

Most advertisers continue to increase their digital marketing spend in 2019 as billions of consumers are using online social media as a jumping off point into purchase decisions. PPC can be expensive, as you typically pay every time the target clicks on your link (whether or not it turns into a sale).

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Small Business Marketing Guide: Types of Traditional and Online Marketing

crowdSPRING Blog

Online marketing relies on strategies that leverage the Internet and mobile devices. There are two distinct forms of search engine marketing: organic (search engine optimization or SEO) and paid (pay-per-click or PPC). To learn more about SEO and PPC marketing, read 10 Practical Small Business SEO and SEM Marketing Tips.

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Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Occam's Razor

You see mobile applications don't send a referrer and it will look like all of a sudden you got very high converting Direct traffic. > Google Analytics will show that your mobile campaigns with AdMob stink. > Google Analytics will show that your mobile campaigns with AdMob stink. Direct. :(.

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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Bo Bennett once said, “Affiliate marketing has made businesses millions and ordinary people millionaires.”. Of course, affiliate marketing has this mysterious aura about it. What Is Affiliate Marketing? Some people confuse affiliate marketing with referral marketing. You start with two affiliates: Kim and Jim.

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Web Analytics 2.0 Book: In Stores Now!!

Occam's Razor

The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. Chapter 9 Emerging Analytics: Social, Mobile, and Video. If you use a link please consider using: [link] That link has an affiliate code, all proceeds of which go to the above mentioned charities.

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How Call Tracking with Google Analytics Increases Your Profits

ConversionXL

For example, if your marketing campaign consists of PPC, Tradeshows, and Radio Ads, each marketing channel is assigned a different phone number so you could measure both volume and quality of phone conversation. 1 – Esurance Improves Mobile Traffic By 200%. But what if you wanted to go even further? image source.

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