Remove Affiliate Remove Mobile Remove PPC Remove Web
article thumbnail

How to Measure Small Business Website Performance

Up and Running

Keep in mind that site speed is just one core web vital that search engines like Google reference and review to determine site health. Additional user experience web vitals will be added to search in the coming months, and by focusing on site speed you can prepare to be on top of these new factors. Mobile-first.

article thumbnail

Web Analytics 2.0 Book: In Stores Now!!

Occam's Razor

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. Here's why I think you'll love it: Chapter 1 The Bold New World of Web Analytics 2.0. Here we go.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Occam's Razor

You see if you don't implement your links properly the person shows up to your site without any tracking parameters and thus fail to help your web analytics tool to put that visitor in the right source bucket. > Google Analytics will show that your mobile campaigns with AdMob stink. Direct. :(. Not a great situation right?

Analytics 122
article thumbnail

How Call Tracking with Google Analytics Increases Your Profits

ConversionXL

Without call tracking, you have no idea what web pages that caller has visited. For example, if your marketing campaign consists of PPC, Tradeshows, and Radio Ads, each marketing channel is assigned a different phone number so you could measure both volume and quality of phone conversation. But we don’t have to be.

Analytics 116
article thumbnail

The Biggest Mistake Web Analysts Make… And How To Avoid It!

Occam's Razor

The single biggest mistake web analysts make is working without purpose. No going to web analytics conferences. Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. Affiliate links (Take Offer, Compare Rates) that link to other sites from which Credit Karma makes commissions. We work very hard.

Web 138
article thumbnail

See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. Identify gaps in our content/engagement/channel strategy on the web, 2. One of their three key areas of innovation and focus is Mobile.

Framework 163
article thumbnail

Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Occam's Razor

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. SEO & PPC, Because You Should! You spend money on SEO and PPC. Affiliates! … A little better.