Startup Lessons Learned

AUGUST 26, 2020

In addition, those humans, collectively, are the majority of America and they reside disproportionately in non-primary markets. Grew up here in the Central Valley of California, left for early work and career in college, bounced around North America for a while, returned home to start this company. It feels really, really obvious."

Fresno 60

Fresno Community Technology California 60

Up and Running

AUGUST 12, 2015

A persona is an aggregate of all the traits that your customers have, so that it becomes your most common customer. If you were to say, who is the target market for Crocs, in America? Even if your company has been around for a while, you should identify two or three personas, who encompass all your customers.

Forecast 60

Forecast Video Business Plan United States 60

Cracking the Code

OCTOBER 10, 2008

The top performing SaaS companies typically achieve annual customer renewal rates above 90% - with most of the churn due to death (bankruptcies) or marriage (acquisitions) - and over 100% renewals on a dollar value basis due to up-sells into this installed base. Stay local - Prove your business in North America first. Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48