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The Great Retail Reinvention: How the Internet Is Reshaping the Way We Buy Clothing

View from Seed

In 2017 alone, we’ve seen widespread store closures or bankruptcies from apparel retailers, including: True Religion. The beauty of the new landscape is that niches that were previously underserved can be targeted and aggregated effectively, and enthusiasm and notoriety of a brand can be built in a fraction of the time. Michael Kors.

Internet 209
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On Funding?—?Shots on Goal

Both Sides of the Table

They sold 2 years later for $16 million In the financial crisis of 2008 we had a company that had jointly hired lawyers to consider a bankruptcy and also pursued (and achieved!) It was ~30 days from bankruptcy. Another 3–5 could return in aggregate $300–500 million. the sale of the company for $1 billion.

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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

Declaring success based on measuring Likes in aggregate is like declaring success after getting a lot of Visits to your site. But not, ever, in aggregate.]. For your Facebook brand page at an aggregate level, measure Conversation, Amplification and Applause. Aggregate impact on your Facebook brand page? Too strong?

Metrics 165
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The Big VC Thaw – Why The Market is Moving Again (part 2 of 3)

Both Sides of the Table

When the NVCA or PriceWaterhouse surveys come out at the end of year I’m not saying they will necessarily will show aggregate $$$ or deal numbers up. Investment banks that last September seemed destined for bankruptcy are suddenly feeling flush and motivated to stimulate more business. Because you have multiple forces at work.

IPO 255
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Pacer is useful to search prior litigation, bankruptcies, etc. Foundry Group is using their portfolio company Monday to aggregate portfolio companies’ job postings on their own jobs page; Point Nine Capital uses Recruitee for the same purpose. TruthFinder and Intelius provide basic background vetting.

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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

Measure retention rate over time in aggregate – or for optimal health, segment retention rate – and measure it for the various objectives you have set for your email marketing program. Four simple metrics that help you understand how effective you are in the acquisition stage of your email marketing. See why this is important?

Metrics 137
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How to Pitch, Plan, and Track Your Business with LivePlan [VIDEO]

Up and Running

A persona is an aggregate of all the traits that your customers have, so that it becomes your most common customer. Even if your company has been around for a while, you should identify two or three personas, who encompass all your customers. A persona is not a real person. A persona is not someone you know.