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Raw Data & Google Analytics: A Game Changer

ConversionXL

For a long time, I considered standard Google Analytics reports to be the best way to get useful insights. From time to time, I struggled with sampling, limitations, and weird results, but I didn’t see a way around it—until I discovered Google Analytics 360 and raw data exports into Google BigQuery. Where do my users come from?

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18 Top A/B Testing Tools Reviewed by CRO Experts

ConversionXL

Many integrations are available and useful for validating test results – such as Google analytics, Clicktale or Kissmetrics. Pricing is mid range – not as expensive as other leading competitors in the market. As with Analytics, additional modules for Target such as personalisation and recommendations come at a cost.”.

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Stories of Opportunity from the First Round Capital Key Hire Wire – VP of Sales, CTO, VP of Engineering

This is going to be BIG.

Every day, Monetate ( www.monetate.com ) helps major online retailers like QVC, Casual Male, and Urban Outfitters, to make the most of their online marketing dollars. Because people live, shop, and buy in real time, Monetate products enable e-commerce web sites to market in real time.

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Google BigQuery: A Tutorial for Marketers

ConversionXL

But they can be intimidating for those beginning their marketing-to-tech journey. Get started—or move faster—with this marketer-focused tutorial. Google BigQuery is a warehouse for analytics data. Still, why would you go beyond your usual digital analytics tool and try a cloud solution like BigQuery?

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A Marketer’s Guide to Kaggle for Analytics and Data Science

ConversionXL

It evolved into a Swiss Army knife for data science and analytics—one that can help data professionals, including data-driven marketers, elevate their analytics game. This post focuses on these and other marketing-friendly use cases for Kaggle. Some interesting marketing datasets to explore. What is Kaggle?

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Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!

Occam's Razor

The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature. Affinity & In-Market Segments: Understand Your People Better.

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Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

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