Aggregator Analytics Curation Media 
Both Sides of the Table
AUGUST 11, 2021
Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. no surprise?—?that’s
Occam's Razor
JUNE 4, 2018
Bonus: The best computation of conversion rate is orders divided by users (the default in your analytics tool is sessions). Go to the Multi-Channel Funnels folder in Google analytics and look at two other yummy reports: Time Lag and Path Length. A minority might believe that the whole social media thing is going to die.
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Duct Tape Marketing
APRIL 14, 2014
5 Essential Elements of a Useful Social Media Plan written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. The first order of business in developing any social media strategy is to understand how to listen and collect useful market artifacts. photo credit: mkhmarketing via photopin cc.
Austin Startup
DECEMBER 20, 2010
Legendary venture investor and General Partner at Austin Ventures John Thornton told us, “Social content has tremendous potential to drive a new level of consumer engagement on media, entertainment and retail properties – but the market needs a startup with expertise in both social and enterprise tech in order turn the promise into reality.
entrepreMusings
JANUARY 30, 2011
A couple of years ago someone I know mentioned the term ‘signal to noise’ when talking about social media and my tweet stream in particular. It’s true that social media tools have provided a platform for noisiness. A good analogy of the value of all this data is like web analytics.
Duct Tape Marketing
MARCH 15, 2013
A growing number of people have also turned to RSS aggregator tools like Flipboard and Pulse that can spoon feed more visually appealing content based on chosen topics. (Of course when you don’t update a tool and actually strip away the more useful parts people will find a better tool.). If You Liked This Post. :
Both Sides of the Table
FEBRUARY 21, 2010
Twitter is better than RSS – it’s “curated RSS.&# The stream is limited in length and therefore people share links. We have an analytics platform that helps advertisers discover information about the demographics of the follower base and the effectiveness of their campaigns.
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