Occam's Razor

SEPTEMBER 24, 2012

Facebook has an incredible audience, 950 million strong and counting. This audience is immensely attractive to Brands and Marketers around the world. We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. The Client could still do massive media buys (TV!

Metrics 165

Metrics Advertising Marketing Social Media 165

Both Sides of the Table

JANUARY 19, 2015

.” You have an “Elvis Presley like moment” where you realize the next generation is already consuming different media than our tastes might appreciate. Content is a “hits driven business” and therefore you can only invest in platforms not media. You can spend money building audiences on YouTube.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Austin Startup

AUGUST 30, 2019

Joining Schwartzfarb on the panel will be Kurt Rathmann, CPA (CEO of Scalefactor), Rob Taylor (CEO of Convey) and Monica Landers (CEO of Storyfit). we could bring all of these lessons learned by the startups we invest in to a wider audience,” said Schwartzfarb. “Of

Austin 48

Austin Management Los Angeles New York City 48

ConversionXL

FEBRUARY 26, 2020

If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity. Which social media post was this link a part of? Which email campaign was this link in?

Analytics 118

Analytics Campaign Email Channel 118

Startup Lessons Learned

DECEMBER 14, 2009

In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. Now consider a traditional media business. The value of the attention that the media company collects determines how profitable it is. A successful startup strives for this latter case. Sorry about that.)

Customer 156

Customer San Francisco Viral Lean 156

Occam's Razor

AUGUST 9, 2016

Develop a Smarter Understanding of Your Audiences. I can honestly spend hours on just this report digging using segmentation (geo, media, new and loyal customers, all kinds of traffic, product page types and so on). The latter is particularly useful as an aggregated view for senior executives. Gain Attribution Modeling Savvy.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

DECEMBER 12, 2011

Oh, and everything has a CPA (not just your paid search or display/banner ads). Kill things that don't have an optimum CPA. If your product costs you $15 to make then, in the above scenario, you are shipping a crisp $5 bill along with every Social Media order! You need to know, obsessively, what you get for it. Where is it?

Metrics 151

Metrics Web Analytics CPA 151