VC Cafe

JULY 5, 2011

Below are a few of the better examples of videos produced by Israeli startups and those that managed to get a plug in traditional media, reaching a huge potential audience. 1) Dealery , the daily deal aggregator gets on the evening news. Amazing, no? 2) Viber , free VOIP calls from your iPhone.

Video 90

Video Media Viral Startup 90

Occam's Razor

SEPTEMBER 24, 2012

Facebook has an incredible audience, 950 million strong and counting. This audience is immensely attractive to Brands and Marketers around the world. We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. The Client could still do massive media buys (TV!

Metrics 165

Metrics Advertising Marketing Social Media 165

ConversionXL

APRIL 1, 2019

Marketers often fall victim to the curse of knowledge because they are: Intimately familiar with their own product; or Selling a complex/technical product to a less-savvy audience. The choreography of a B2B sale—in which the average buying decision involves more than five people —may require copy or collateral that serves multiple audiences.

Technical Review 133

Technical Review Marketing Software Review Audience 133

ConversionXL

FEBRUARY 17, 2021

They aggregate far more of your clicks across the Internet and power the hyper-relevant ads you see (e.g., Many users’ updates are aggregated (B) to form a consensus change (C) to the shared model, after which the procedure is repeated. And none of this enables marketers to target existing audiences, like cart abandoners.

Caching 140

Caching Algorithm Advertising Metadata 140

Both Sides of the Table

AUGUST 11, 2021

Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no There are plenty of talented, smart founders out there but you’d be surprised how many don’t have that “unfair advantage” when it comes to their product and audience.

Founder 424

Founder Product Cofounder Acquisition 424

VC Cafe

SEPTEMBER 9, 2020

In the A16Z blog , Li Jin, one of the most prominent writers on the creator economy, said that creators can make a living with only 100 true fans, by segmenting their audience and offering tailored products and services at varying price points. While some say that its 1,000 true fans needed, others say its much less. ” Eric Feng.

Aggregator 207

Aggregator Vertical Audience Seed Stage 207

VC Cafe

FEBRUARY 8, 2021

Although there’s some overlap with freelance platforms, where creators look for paid ‘gigs’, I’d argue that while creators are looking to monetize their craft, they care about “artistic freedom” To do that, they need to build and engage an audience, create unique, quality content and monetize it in different ways.

Curation 210

Curation Social Media Aggregator Vertical 210

Women Entrepreneurs Can

JUNE 19, 2022

Social Media has created an important place within the world of the web. There are nearly a billion active users on Social Media. Therefore, having a social media presence is essential in the brand journey for a business to thrive. Top Ideas to Boost Your Event Engagement With Social Media.

Social Media 52

Social Media Media Campaign Aggregator 52

Hunter Walker

OCTOBER 25, 2020

Then my time working on AdSense and YouTube for nearly a decade gave me other vantage points from which to see where eyeballs and dollars traveled in media. The “absolutely yes” category was dominated by creators who had branched beyond their initial piece of content and created some persistent space for the community to aggregate.

North Carolina 113

North Carolina Community Media Video 113

YoungUpstarts

DECEMBER 20, 2011

According to Eric Harr, author of “ The Real Truth About Social Media: Confessions of a Social Media CEO “, these names “get it” when it comes to engaging their audiences when it comes to social media. Should you rush out and buy this book? Definitely yes.

Social Media 154

Social Media Media Aggregator Hosting 154

David Teten

FEBRUARY 28, 2012

They do that by aggregating America’s startups, providing them with pro bono services, and promoting regional ecosystem development. We wanted to educated nonprofits about the importance of social media. We created ‘learn & do” sections where people can learn how to use social media for social good. Did this again in 08-09.

America 144

America DC Startup Aggregator 144

YoungUpstarts

SEPTEMBER 12, 2012

So Westlaw created Peer Monitor, which aggregates anonymized data on firms’ financial and operational performance, collected from participating clients with their permission — and this turned into a lucrative new business. Because P&G knew TV and print ads made its young audience uncomfortable, it enlisted experts to provide content.

Customer 168

Customer Social Media Retention Canada 168

emediavitals.com

JUNE 13, 2011

Trending iPad Smartphones Social Media SEO / SEM Paid Content Content Aggregation / Curation Hyperlocal Tags Advertising Audience Development Design Editorial Technology Products & Resources Publisher's Playbooks Industry events Site index. startupcto

Web Development 40

Web Development Developer Web SEM 40

ReadWriteStart

APRIL 5, 2012

On Wednesday, a group of 13 companies presented to 50 investors, looking to raise an aggregate of $16 million in capital. What makes these ventures interesting to me is how focused they are on their particular audiences of either potential users or customers. Two events this week in St. Mobile is where the action is. No surprise there.

St. Louis 127

St. Louis Kansas City Technical Review Kansas 127

YoungUpstarts

OCTOBER 17, 2018

For example, if a person clicks on the hashtag #purplemarkers, they’ll typically see a page that aggregates all content with the same hashtag. Some social media platforms allow people to follow hashtags. Hashtag marketing is the practice of using hashtags strategically to help your content reach your intended audience.

Small Business 191

Small Business Marketing Social Media Social Network 191

The Startup Magazine

AUGUST 1, 2020

Selling globally and getting access to an international audience will increase the market area considerably. This is why manufacturing businesses should invest in their own website and start social media. They should also work on aggregator platforms to improve exposure and reach out to audiences.

Social Media 187

Social Media Aggregator Analytics Global 187

ConversionXL

SEPTEMBER 13, 2018

have the highest conversion rate and identify the content that earns the most interest from your target audience. Fully integrated, real-time access to data has potential benefits for large media sites: The Huffington Post tests multiple headlines for articles. You’ll be able to see which channels (paid, organic, social, etc.)

Analytics 119

Analytics Technical Review Acquisition Retention 119

The Startup Magazine

JULY 9, 2020

We kept ourselves entertained through social media and streaming platforms. Setting up a strong and aggressive Social Media presence. If you are using your social media for just branding activities, then you are doing it wrong. In 2020, social media has evolved into a platform, which can help you with-.

Social Media 107

Social Media PPC Marketing SEO 107

Hunter Walker

JULY 10, 2017

What assumptions do you make about The Ringer’s audience and how does this shape what you write about? What makes less sense to me is the sheer lack of analysis, explanation or personality that goes into that kind of aggregation-based coverage. Alyssa Bereznak: Thanks Hunter! I usually only hear that from my mom.

Silicon Valley 63

Silicon Valley Technical Review Due Diligence Aggregator 63

Both Sides of the Table

JUNE 6, 2012

It was especially influential in my mind in thinking about media. At the simplest level you can think about markets in terms of the number of times media is consumed and/or purchased by people plotted against the total number of content of that media type that is available. Why is that? That was the only way.

Media 302

Media South Korea Distribution Technical Review 302

Agile VC

NOVEMBER 6, 2013

Again there’s three fundamental ways to make money in consumer-facing internet businesses: you can sell people stuff in a physical realm (e-commerce), you can indirectly monetize consumer attention (media or ad-based), or you can provide online software & services that consumers pay for (premium services).

IPO 194

IPO Aggregator B2B Internet 194

Both Sides of the Table

JANUARY 19, 2015

.” You have an “Elvis Presley like moment” where you realize the next generation is already consuming different media than our tastes might appreciate. Content is a “hits driven business” and therefore you can only invest in platforms not media. You can spend money building audiences on YouTube.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

VC Cafe

MARCH 27, 2020

It’s hard for broadcasters to put on shooter games in primetime TV, and classic eSports games like League of Legends are too complicated for a non-gamer audience to follow. This is why we see eSports becoming a mass media sport in the future. Does it just leave them with Fifa tournaments?

Aggregator 129

Aggregator Community Global Media 129

YoungUpstarts

AUGUST 11, 2014

Social media platforms and aggregated news content sites are two favorites of Millennials. For example, as traditional display ad revenues continue to fall, big media firms such as Time Inc. Professionalisms advertising Ash Nashed marketing media Millennial Generation Millennials' Best practices and best outlets.

Marketing 176

Marketing Advertising Aggregator Social Media 176

YoungUpstarts

MAY 3, 2013

My team and I built our company, Turning Technologies, into the world’s largest audience response software enterprise using this principle. TurningPoint allows presenters to instantly receive audience responses via keypads or smartphones in real time. Be Driven by Data.

Cofounder 230

Cofounder Entrepreneur Ohio Aggregator 230

YoungUpstarts

OCTOBER 2, 2014

It brings in traffic, educates your audience, and gives them something they want to subscribe to. We also know that content performs for your business when you pair it with marketing automation software; you can use content to build up email subscriptions, understand your audience’s interests, and nurture the leads in your sales funnel.

Marketing 162

Marketing Curation B2C Audience 162

Duct Tape Marketing

OCTOBER 3, 2013

Three Key Principles to Maximize Your Converged Media Strategy written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Sam Decker- Enjoy! This ability to surface the right content in the right place is known as converged media.

Media 62

Media Social Media Advertising Audience 62

YoungUpstarts

DECEMBER 5, 2011

Many SMEs tend to find it difficult to identify useful technology solutions that are relevant and applicable to their businesses, and SingTel Innovation Exchange (Six) hopes to plug that gap with myBusiness techblog.

Singapore 160

Singapore Asia Aggregator Curation 160

ConversionXL

AUGUST 19, 2016

Coined by Jason Goldberg over at Razorfish , the mobile gap is the time between consuming media on mobile devices (which is relatively high) and the amount of time, effort, and money brands spend working on and optimizing mobile (which is relatively low). Aggregate Audience Data. The Mobile Gap & The Problems It Causes.

Mobile 48

Mobile Technical Review Software Review Metrics 48

ConversionXL

APRIL 29, 2013

Everything I’ve found indicates that these heavy pitch oriented autoresponders lead to higher spam complaints, unsubscribes, and negative brand mentions through social media. When you compare the value per customer with Dan Zarrella’s aggregate Click Through Data, you see a very revealing story. Why is that?

Campaign 130

Campaign Email Framework Clickthrough 130

crowdSPRING Blog

OCTOBER 8, 2018

For example, if a person clicks on the hashtag #purplemarkers, they’ll typically see a page that aggregates all content with the same hashtag. Hashtags make it easy for people to find your social media content, increase social media engagement, and help to attract new customers. Hashtags originated on Twitter.

Small Business 80

Small Business Social Media Marketing Social Network 80

This is going to be BIG.

FEBRUARY 22, 2010

" For major buyers of display advertising, real-time access to the largest audiences on the internet holds the promise of vastly improved targeting and performance. To take advantage, buyers need scalable, enterprise-caliber ad technology solutions.

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

Occam's Razor

JULY 12, 2010

The rarest of the rarest of the rare who are on social media. I can measure the "invisible virality" / "spread" by this big huge non-commenting, non-tweeting audience. See what I mean… something I would have perhaps considered to be only a small success turns out was a huge hit with the blog's audience.

Analytics 96

Analytics Viral Web Mobile 96

ReadWriteStart

NOVEMBER 18, 2019

Clarifying the jargon helps to make sure that the intended audience not only receives the right message but understands it as well. Letting Social Media Do The Legwork. In today’s media environment, getting and keeping the attention of even a small part of the population is difficult.

PR 107

PR Startup Social Media Silicon Valley 107

Occam's Razor

OCTOBER 21, 2013

If the tools continue to display data, it will be increasingly distorted because it will reflect only traffic from the small audience of visitors who are not yet using secure search or are using other non-secure search engines. Aggregated search engine level analysis. It introduces a fudge factor, a risky variable.

Search 154

Search SEO Analytics Engineer 154

Startup Lessons Learned

AUGUST 24, 2009

Lessons Learned by Eric Ries Monday, August 24, 2009 Marching through quicksand I have been spending a lot of time lately talking to people in various media companies: editors and agents, executives, journalists, producers and directors. For established media empires, this is a scary fact.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Up and Running

NOVEMBER 20, 2014

Stick to providing relevant, timely and interesting information that will be useful to your audience. – David Ehrenberg , Early Growth Financial Services. Stop spending money on aggregation services that, at best, syndicate your content without driving any real eyeballs. – Firas Kittaneh , Amerisleep. Limited, Egotistical Content.

PR 145

PR Small Business SEO Warrant 145