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The LeanLaunch Pad at Stanford – Class 6: Channel Hypotheses

Steve Blank

The Stanford Lean LaunchPad class was an experiment with a new model of teaching startup entrepreneurship. This week they were testing their hypotheses about the sales “Channel” – how a company delivers its value proposition (i.e. There are two major channels: physical channels and virtual (web/mobile) channels.

Channel 231
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Out of the Crisis #3, Jen Pahlka and Raylene Yung on creating the U.S. Digital Response

Startup Lessons Learned

How to channel your efforts and energy and stay informed. ( My parents and my brother live in Southern California. He was talking about what he thought needed to happen in California and the fact that every state was going to need the kind of expertise was able to muster and probably wouldn't have access to that.

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Coffee With Startups

Steve Blank

Rule 1: In an existing market Customer Development means not only understanding potential customers, but your competitors in detail – their product features, their sales channels, their demand creation strategy, their business model, etc. or posterous, but you have to pay for it&#.

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7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

", and the page is exactly the same for me in California or someone in London? A really nice way to do a multi-channel strategy. Not just the online + offline part (though they all want multi-channel desperately), but the whole cart experience. Why is it that when I visit www.3m.com I really like the big boxes, big text.

Web 164
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Top 30 Startup Posts for July 2010

SoCal CTO

should have leaned on them a lot more, but I didn't, or at least not in the right ways. California Milk Processor Board) – 1993. Each of those domains would get one point in the aggregated list. Here’s an example in a direct sales channel. Coming up with a memorable tagline can present an even greater challenge.

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Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

Other tools, can provide more dimensions including children, political leanings, ethnicity etc… You can see how this might be a lot more interesting for a magazine or content sites, and perhaps a lot less to other types of businesses. I find this behavior to be a million times more useful than demographics or political leanings.

Metrics 60
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Startup Resources

www.vccafe.com

Lean Methodology Sources. Steve Blank on Lean Customer Development. Part 3- Lean Cust. Steve Blank’s Lean Startup Resources. Lean Startup Circle â?? Lean project management. aggregation. California Israel Chamber of Commerce. Lean Startup Machine. Lean Startups. Codeacademy.