Up and Running

SEPTEMBER 10, 2021

It’s a system that can help you build a database of customer information, stay better connected to customers, and streamline your overall processes. This typically involves a CRM system or tool that helps automate and aggregate various customer touchpoints. Enable your marketing team to identify and target your best customers.

Management 116

Management Customer Software Review Technical Review 116

Occam's Razor

JULY 18, 2011

Analyzing email campaigns requires three important insights: 1. Your campaign data. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Just to ensure you are executing against your right mental model. You can’t track everything.

Metrics 137

Metrics Campaign Email Marketing 137

Duct Tape Marketing

JULY 2, 2013

Organizations that get this, that foster this and that build marketing strategies and campaigns that take full advantage of this, will build customer loyalty and word of mouth lead generation in ways that cannot be matched by competitors trading on lower price. Crowdsourced database or app. Facebook lead capture.

Marketing 70

Marketing Social Media Aggregator Database 70

Occam's Razor

AUGUST 22, 2011

Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Six Tips For Improving High Bounce / Low Conversion Web Pages. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. Multichannel Analytics: Tracking Offline Conversions. Is Conversion Rate Enough? What's The Fix?

Analytics 124

Analytics Metrics SEM Web 124

Both Sides of the Table

MAY 15, 2010

Following several completed advertising campaigns, Ad.ly has demonstrated both high user engagement and better than average conversion rates of 1%-3.5% (versus 0.05% for traditional display advertising) for February 2010. WordStream – Provides software and services that help businesses manage SEM and SEO campaigns.

Stealth 285

Stealth SEC Advertising Accredited Investor 285

David Teten

DECEMBER 3, 2019

I use another live Google doc to maintain my database of companies I’m marketing to other VCs. We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. I’ve used Asana extensively to manage activities firm-wide. 3) Raise capital. TruthFinder and Intelius provide basic background vetting.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

JANUARY 8, 2020

Enter a keyword to search the datasets database. Try the Google Analytics revenue prediction dataset and analysis Notebooks , or the conversion optimization dataset with ROI analysis for Facebook marketing campaigns. It couldn’t be easier: Connect to kaggle.com. There’s an optional Google login.) Image source ). Happy Kaggling.

Analytics 94

Analytics Artificial Inteligence Software Review Technical Review 94

Up and Running

JUNE 22, 2021

And after the data gets centralized in a cloud database, it then gets cleaned and standardized for analysis, all without any further intervention. In the digital marketing arena, tracking ROI is a simple matter of using free analytics tools to aggregate and analyze campaign performance. And that’s not all.

B2B 102

B2B Campaign Analytics Operations 102

ConversionXL

FEBRUARY 18, 2020

For example, while the data aggregation process in Google Analytics seems like a “normal” feature, it might be a hurdle if your business needs to process data at the hit level instead of by sessions or campaigns. English-only audience, those who saw your last ad campaign, etc.). Attribution modeling. Only Google knows.

Analytics 90

Analytics SQL Metrics Campaign 90

Occam's Razor

FEBRUARY 7, 2011

So use unique phone numbers (specific to campaigns if you want granular details)… leverage unique coupon / campaign / offer codes… get good at geographic targeting… become a God of controlled experiments. 7 Best Practices, Bonus Tips. Then you'll see some zeros in the visits column. Organic Search.

Analytics 94

Analytics Web Non-Compete Metrics 94

Occam's Razor

APRIL 19, 2010

Or they have just one (DUMB) Macro Conversion defined and completely ignore the Micro Conversions and Economic Value. experiment with p type of campaigns. Examples of a Ratio is Conversion Rate (a quantitative metric) or Task Completion Rate (a qualitative metric). Beneficial. identify broken things in m.

Analytics 138

Analytics Metrics Web Framework 138

VC Cafe

JULY 5, 2010

The conversation was in Hebrew, so hopefully nothing got “lost in translation&#. PeerTV was linux on DSP, which aggregated content from the Internet like Boxee and BeeTV. All the peripheral services are profitable, but there was no place that aggregated everything under one roof. Both organizers, comers and presenters….

Aggregator 84

Aggregator Caching PHP 84

Both Sides of the Table

JULY 10, 2011

DataSift has a product that builds a permanent database for you of just the information you want to capture. Consider political campaigns that are judging voter reactions or the political pundits that like to comment on such data. Twitter is really the place where the public conversation is happening. What does that mean?

Viral 307

Viral Las Vegas Tunisia Syndicate 307

ConversionXL

OCTOBER 4, 2018

which marketing campaigns, channels, touches, behaviors, and demographics are contributing to a business outcome, a form of “machine learning–based attribution.”. which leads will convert—however you define conversion. which leads will convert—however you define conversion. customer churn. customer churn.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

Occam's Razor

FEBRUARY 9, 2015

Identify the impact on your display advertising campaigns. Content analysis via use of the second report above is perhaps your bff in trying to change your leadership's mind to shift from shouting to conversation marketing on social channels. Structure tests to validate these hypotheses. Recommend changes.

Metrics 60

Metrics Analytics Non-Compete Search 60

www.vccafe.com

MARCH 11, 2013

From premium paid subscription databases to free tools showcasing new startups and startup maps, The Ultimate Startup Intelligence Tools List is guaranteed to help you get your research done. Plus, their javascript Library is real time so you get notifications on any database update. Need a database/back end solution?

Software Review 53

Software Review Technical Review Startup 53

pandodaily.com

NOVEMBER 29, 2012

But the angels who’ve staked their funds on spreading bits of money all over the Valley are increasingly anxious that only 20 percent of their deals — in aggregate — will get the chance to keep going. ” In off the record conversations, many angels have expressed the urgency of self-discipline. November 29, 2012.

Technical Review 93

Technical Review Silicon Valley Incubator Syria 93