Aggregator Campaign CPA Revenue 
Occam's Razor
SEPTEMBER 24, 2012
A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. In the second part of the talk a large client joined FBe on stage to make the case for Facebook campaigns. From the data presented, there is no way to tell if the Facebook campaign worked or not. Attribute it all to the Facebook campaigns.
Both Sides of the Table
FEBRUARY 21, 2010
We have run very successful campaigns by brands such as Sony, NBC, Microsoft, Universal, Clicker and others. We have an analytics platform that helps advertisers discover information about the demographics of the follower base and the effectiveness of their campaigns. This form of advertising is know at CPA (cost per action).
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ConversionXL
MARCH 13, 2013
Total revenue – Yes total revenue is generally a vanity metric. Great you’ve got revenue. Get more revenue? Advanced Segments are a good tool to get stuck into, as are trackable links and campaigns. Here are some of my recent campaigns. Informly / Geckoboard or other aggregators. Where from?
Occam's Razor
AUGUST 12, 2013
MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? Campaign is defined as anything but Direct traffic.
ConversionXL
FEBRUARY 26, 2020
If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? You may run, for example, several Facebook campaigns. Which email campaign was this link in? It does not happen automatically. What keyword exactly?
Occam's Razor
AUGUST 9, 2016
It has been a great way to immediately influence revenue for my ecommerce engagements. The latter is particularly useful as an aggregated view for senior executives. Where you have CPA, it is is an even more valuable signal. Try it when you are in the Store demo account. Take a break. Affiliates! Cheat Sheet for Video Ads!),
Startup Lessons Learned
DECEMBER 14, 2009
In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. In an entrepreneurial situation, this is hard, because artifacts that we are creating (products, code, marketing campaigns, even revenue) are of secondary importance.
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