Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. strategies).

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?

Campaign 128

Campaign Analytics Metrics Search 128

Lightspeed Venture Partners

DECEMBER 3, 2010

We got everything from price comparison engines to aggregated user reviews to one-click checkout. Many brand campaigns incorporate custom elements, ranging from social media and other earned media components to custom microsites, site takeovers, roadblocks and other high impact units. A Lightspeed Portfolio company.

Internet 114

Internet eCommerce Advertising Flash 114

Occam's Razor

OCTOBER 22, 2008

Analyzing data in aggregate is a crime. When you look at all that in aggregate you get nothing. On you left are the Dimensions (customer & campaign attributes) and Metrics (numbers, key performance indicators) you can choose to create custom segments of your own. Why Segmentation? After that we'll do the bare bones.].

Analytics 105

Analytics Web Search Non-Compete 105

ConversionXL

JULY 20, 2016

This study analyzed user reactions to 78 watch websites and 81 car websites, and it looked purely at design elements as differentiators. Within a few years, Jennifer became the face of college girls in what seemed to be every marketing campaign. Things like: Mean RGB (Red, Green, Blue). Mean HSL (Hue, Saturation, Lightness).

Stock 48

Stock Mobile Design Singapore 48