Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?

Campaign 128

Campaign Analytics Metrics Search 128

mashable.com

SEPTEMBER 22, 2008

Database, File Storage & Information Management Pixily – An online service that lets you aggregate, organize, find and share your documents. IFM Campaign Manager – A Web-based email list management and marketing tool. Synergymail – Online email marketing app that includes campaign tracking. Join the 2.3

Software Review 78

Software Review Social Media Social Network Software 78

Occam's Razor

AUGUST 22, 2011

Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. I Got No Ecommerce. Podcast: Measuring Rich Media (Ajax, Flash / Flex, RSS & Blogs). Aggregation of Marginal Gains: Recession Busting Analytics! 7 Best Practices.

Analytics 124

Analytics Metrics SEM Web 124

www.vccafe.com

MARCH 11, 2013

Campaign Monitor. web analytics measure marketing campaigns. SEO and campaign management tool. Campaigner - email marketing suite. Campaign Monitor â?? aggregation. Login System. Social functionality. Crowdfactory. Google Geocoding API. IP Location Tools. OpenStreetMap. Exact Target. eway direct. SEMRush â??

Software Review 53

Software Review Technical Review Startup 53

Duct Tape Marketing

JANUARY 16, 2020

Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. John Jantsch: Let’s say I’m a person that likes to read lots of blogs, and news sources, so I’ve actually aggregated them into some sort of reader. Transcript.

Artificial Inteligence 40

Artificial Inteligence Social Media Audience Campaign 40

Occam's Razor

APRIL 19, 2010

experiment with p type of campaigns. Now when I do analysis of my performance (not just in aggregated but segmented by geo and campaign and source and…) I'll know if our results are good or bad or ugly. In aggregate almost all data is useless (like # of Visits). identify broken things in m. They are priorities.

Analytics 138

Analytics Metrics Web Framework 138

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Tons of data "puking", all just aggregates. Television campaigns. "Social media campaigns" ( context ).

Analytics 123

Analytics Web Acquisition Metrics 123