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Entrepreneurial Change We Can All Believe In

Growthink Blog

And it was an even greater coincidence that I ended up watching part of his “jobs” speech at the same hotel where many of his 2008 presidential campaign events were held. Hire a programmer here, a freelance public relations staffer there. Small decisions, little things.

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Small Business and the Death of Newspapers

crowdSPRING Blog

There is a place for the wide open faucet of information that Twitter can supply, and there are times when the traditional outlets can not compete, For instance, in the case of breaking, fast-evolving events such as the Arab Spring uprisings the best place to get instant factoids is via the person-on-the-street accounts aggregated via hashtag.

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Robust Experimentation and Testing | Reasons for Failure!

Occam's Razor

Public relations. Bonus read: Four types of experiments you can run on Facebook: A/B, Holdout, Brand Survey, and Campaign Budget. ). One of the coolest things we’ve done over the last year is to ascertain how to get t rue incremental complete campaign brand lift for our large campaigns. Insights worth testing.

Analytics 101
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25 Marketers Share Awesome Social Analytics Tools For 2016

Brandanew

I have tested a lot of tools that do a great job of measuring aggregate data and spitting out a recap, but NUVI has a unique way of score influencers, color coding sentiment, and finding trends in real-time. We often pull monthly or post-campaign stats from Sprout Social to make custom graphs and charts. Tool 12: ShareTally.

Analytics 100
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Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

Occam's Razor

The VPs of Marketing, Advertising, Product, Public Relations, Human Resources etc., For our Directors, Marketing Owners, Campaign Budget Holders, and others in our immediate vicinity, people who have clearly defined siloed responsibilities to make tactical decisions, we are going to create customized data pukes.

Analytics 159