Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. In the second part of the talk a large client joined FBe on stage to make the case for Facebook campaigns. From the data presented, there is no way to tell if the Facebook campaign worked or not. Attribute it all to the Facebook campaigns.

Metrics 165

Metrics Advertising Marketing Social Media 165

The Startup Magazine

JULY 9, 2020

Are you a startup struggling to optimize your sales and revenues because of the Coronavirus pandemic? Do you know how you can sustain your business, improve sales, and pay-off salaries even during the pandemic? Help create New Sales channels and Revenue generating models. Paid Campaigns on Digital. Social Media Pages.

Social Media 90

Social Media PPC Marketing SEO 90

Occam's Razor

APRIL 21, 2014

If you can fix that, more revenue will immediately flow into your client's bottom-line. Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. Btw our business is lead generation website and we have a lot of campaigns in different channels. They will show affection towards you.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

AUGUST 8, 2011

and partly because all they do is present data in the aggregate (a punishable criminal offence if there ever was one!). The chance to understand what is actually driving business value (you know: the thing that pays your salary!). The ability to focus people in your company on the right content creation. Sub optimal.

Customer 122

Customer Analytics Metrics SEO 122

Occam's Razor

SEPTEMBER 30, 2008

But if Thanksgiving this year was $15 mil revenue and last year was $10 mil then is that good? So talk to your Marketers, Boss, Cleaning Lady, the dudette you replaced at half her salary! In aggregate trends can hide insights and hence "dirty" the data. Or performance of email campaigns.

Analytics 68

Analytics Metrics Search Florida 68

Occam's Razor

JANUARY 7, 2019

Each chosen obsession is very much in the spirit of my beloved principle of the aggregation of marginal gains. Learn what Session Quality is in Google Analytics, then learn how to use it in your campaigns to improve conversions. Learn what Smart Bidding is in Google Ads, then learn how to use it in your campaigns to improve outcomes.

Analytics 88

Analytics Marketing Algorithm Campaign 88

Occam's Razor

FEBRUARY 7, 2011

So use unique phone numbers (specific to campaigns if you want granular details)… leverage unique coupon / campaign / offer codes… get good at geographic targeting… become a God of controlled experiments. What's the best way to aggregate to understand clearly how to improve? 7 Best Practices, Bonus Tips.

Analytics 94

Analytics Web Non-Compete Metrics 94