Remove Aggregator Remove Channel Remove Churn Rate Remove Revenue
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9 Case Studies That’ll Help You Reduce SaaS Churn

ConversionXL

This equates to a loss of revenue, which requires more and more signups from new customers just to replace what you are organically losing every month. In other words, growth slows, becomes stagnate or worse, churn is so bad, you’re losing more customers than you are gaining every month. Now to the case studies….

Retention 106
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How to Write a Business Plan

Up and Running

You don’t need to be on every social media channel, but you do need to be on the ones that your customers are on. Every industry has different distribution channels and the best way to create your distribution plan is to interview others in your industry to figure out what their distribution model is. Social Media. Strategic Alliances.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . Some notable metrics are revenue growth rates, free cashflow, leverage ratios, historical financing amounts, returns on marketing spend, customer acquisition costs, lifetime value of customers, customer churn rates, and team social scores.

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Farming is also often overlooked, but can help grow customer accounts and revenues from 30% upwards (if successful). Great list! Philippe Botteri.