Both Sides of the Table

MAY 7, 2013

And for the record, that’s per month not total in aggregate! My estimate is that the top 5 YouTube networks will do > $200 million net revenue in 2013 (after Google’s share). The media world now has its own leader running the largest YouTube multi-channel network startup. This has been a very welcome addition.

Video 320

Video Los Angeles Technical Cofounder CTO Hire 320

Both Sides of the Table

APRIL 4, 2011

If you can break this down by channel that you’ve acquired them from this is obviously better. The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel. How many social networks, picture sharing sites, new aggregators or blogs can we really spend time on? Revenue Metrics.

Metrics 346

Metrics Startup Acquisition SEM 346

YoungUpstarts

OCTOBER 23, 2017

Here digital intercepts of consumer activities are aggregated into large data sets, analysed, and assessed versus market expectations. According to research from JP Morgan, revenues from investment banking peaked in 2009 at $207.7 Today employment in the sector is comparable to levels from 2005-2006 when revenues were also similar.

Technical Review 154

Technical Review Artificial Inteligence Software Review IPO 154

Up and Running

JULY 2, 2014

If your accounting tracks sales by channel but not by product type, for example, then try to forecast sales by channel. And if your accounting doesn’t give you information you can summarize and aggregate into meaningful categories, then maybe it’s time to review your chart of accounts. That tells you want to change.

Forecast 119

Forecast Sales Aggregator Software Review 119

ConversionXL

SEPTEMBER 13, 2018

You’ll be able to see which channels (paid, organic, social, etc.) You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. We don’t know the impact of each marketing channel.”. Google Analytics excels at revealing your traffic sources.

Analytics 119

Analytics Technical Review Acquisition Retention 119

Both Sides of the Table

MARCH 12, 2016

The people who spend the most money on reaching consumers: consumer products, car companies, food & beverage, entertainment – need to reach mass audiences and smaller channels aren’t as effective for them relative to the time to produce creative and learn how to perform in a channel. Authenticity / Endemic.

Advertising 150

Advertising Iowa Campaign Media 150

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. Lesson 1: Correlations don't imply causality.

Metrics 165

Metrics Advertising Marketing Social Media 165

ConversionXL

NOVEMBER 6, 2017

The more well-known your company becomes, the harder it gets to directly impact primary KPI’s at the aggregate level because the majority of customers who buy are going to do so irrespective of if your button color is red or blue. User segmentation can be vital to gaining insights and maximizing revenue. Conclusion.

Chad 112

Chad Mobile Technical Review Aggregator 112

Occam's Razor

AUGUST 12, 2013

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.

Channel 161

Channel Analytics Campaign Conversion 161

VC Cafe

SEPTEMBER 9, 2020

Creators decouple their non-standardised skills from the aggregator and hope to become themselves a brand. Trend to watch : an equivalent to MCNs (Multi Channel Networks) on the early days of YouTube where creators band together to generate economies of scale (and share revenue). Gen Z and the 1% rule.

Aggregator 207

Aggregator Vertical Audience Seed Stage 207

Both Sides of the Table

SEPTEMBER 15, 2013

For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. but not that this justifies take a 45% revenue share.

Networking 366

Networking Media Distribution Video 366

Occam's Razor

OCTOBER 21, 2013

Aggregated search engine level analysis. The Multi-Channel Funnels folder in Google Analytics contains the Top Conversion Paths report. But the engines could tell us that the keyword "avinash rocks so much it is pretty darn awesome" delivered 100 visits of which 2% converted and delivered $xx,xxx revenue.

Search 154

Search SEO Analytics Engineer 154

Steve Blank

FEBRUARY 25, 2014

We collect the complete narrative of what they discovered talking to customers as well as aggregate interviews, hypotheses to test, invalidated hypotheses and mentor and instructor engagements. We track each team’s progress as they test their business model hypotheses. You can see the entire presentation here.

Incubator 312

Incubator Intellectual Property Startup Lean 312

ConversionXL

OCTOBER 13, 2015

Average Revenue Per Customer. So by segmenting your data, you can learn things you couldn’t from the aggregate data. How does retention differ among different acquisition channels? Total Customers. You can’t learn much from the above table. How did that effect their average order value?

Conversion 48

Conversion Retention Acquisition Metrics 48

Steve Blank

MARCH 8, 2011

Startups, are not about executing a plan where the product, customers, channel are known. Agora’s selling points are its ability to reduce users’ IT infrastructure cost and enhance revenue for service providers. We were positing that 20 years of teaching “how to write a business plan” might be obsolete.

Lean 300

Lean Business Model Customer Development Guinea 300

The Startup Magazine

JULY 9, 2020

Are you a startup struggling to optimize your sales and revenues because of the Coronavirus pandemic? Help create New Sales channels and Revenue generating models. A specialized digital marketing agency will help you explore newer business models of revenue. Reach out to Consumers and Leads through digital campaigns.

Social Media 90

Social Media PPC Marketing SEO 90

Austin Startup

APRIL 25, 2017

Revenue needs to grow 20x, and margins must expand dramatically. I won’t dive into cost structure in this blog post, but let’s think through how Snap could grow revenue 20x. I won’t dive into cost structure in this blog post, but let’s think through how Snap could grow revenue 20x. Let’s look at each figure.

Valuation 48

Valuation Technical Review Forecast Social Network 48

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal. More on that in a moment.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Both Sides of the Table

JANUARY 19, 2015

YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). You have to have some of your own content formats and not just be an aggregator of talent.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. What’s the difference between raw and aggregated data in Google Analytics? Google Analytics, in the free version, provides only aggregated data. Do more and more people use Feature X?

Analytics 85

Analytics Aggregator SQL Cloud 85

crowdSPRING Blog

NOVEMBER 27, 2012

After all, without customers, there is no revenue. … Due to the relatively small potential contract values in restaurants, startups serving these customer segments have to build very efficient sales teams or online customer acquisition tools to aggregate many of them inexpensively.

Small Business 110

Small Business Marketing Startup Silicon Valley 110

YoungUpstarts

JANUARY 13, 2017

Those dreams can fuel any business as it secures loyal customers and achieves a consistent revenue stream, but that may not be enough to take it to the next level: its transformation into a larger company. by Stephen Sheinbaum, founder of Bizfi. Every entrepreneur starts out with dreams of success.

Small Business 100

Small Business Small Business Administration Social Media Aggregator 100

YoungUpstarts

MAY 17, 2016

This is a strategy that has been successfully used by social networks, ecommerce stores and even enterprise businesses to drive customer engagement and build revenues. This public gratification provides users with sufficient incentive to contribute and thus help TripAdvisor meet its business need of aggregating traveler reviews.

eCommerce 100

eCommerce Social Network Aggregator Lead Generation 100

Lightspeed Venture Partners

DECEMBER 14, 2012

The group consensus was quite clear — media companies would need to embrace a mix of distribution channels and business models to remain relevant, a testament to customer choice driving all models in parallel. Spotify, Rhapsody. Netflix, HBO Go. Live events. Movie Theaters.

Business Model 156

Business Model Distribution Aggregator Channel 156

ConversionXL

AUGUST 19, 2016

Marketers should also be looking at acquisition (visits, unique visitors, pageviews), behavior (pages per visit, time on site, bounce rate), and revenue (if you’re eCommerce). These behaviors can be useful in investigating how different behaviors impact retention and churn, funnel conversion rates, and revenue. Aggregate Audience Data.

Mobile 48

Mobile Technical Review Software Review Metrics 48

Startup Lessons Learned

JUNE 5, 2009

She has a separate team, with its own culture and office, and a mandate straight from top management to innovate without regard to the company’s historic products, channels, or supply chain. And so the spreadsheet is built with conservative assumptions, including a final revenue target. So far, so good.

San Francisco 102

San Francisco Lean Continuous Deployment Startup 102

Start Up Blog

AUGUST 13, 2020

Holding back distribution of content in certain markets to keep channel partners happy is a losing strategy. The laws of nature tell us much about piracy and lost revenue. This ought be recognised more than it has been in many digital channels. Or how many market-leading products that are nothing more than average.

Distribution 48

Distribution Channel Aggregator Global 48

Up and Running

NOVEMBER 12, 2020

Leveraging the power of ML or Machine Learning, AI can help channelize your marketing spending in proper directions leading to a higher return on investment (ROI). Marketing is an investment where the money is spent to acquire more customers for your business, leading to higher profits and more revenue. Pitch to investors.

Artificial Inteligence 142

Artificial Inteligence Marketing Channel Campaign 142

Startup Lessons Learned

AUGUST 24, 2009

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. What is the right revenue model? If not, there are plenty of alternatives.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

www.forentrepreneurs.com

FEBRUARY 2, 2010

The company has just missed its quarterly revenue forecast. Lets take an example, and look at how they might do this: They will be able to tell you that revenue is composed of deals. To compute revenue, you multiply average deal size by number of deals. Bookings is the pre-cursor to Revenue. Obvious, isn’t it?

Metrics 55

Metrics Design Entrepreneur Startup 55

Mike Michalowicz

NOVEMBER 1, 2016

Be sure you understand how to make every aspect of the business repeatable and scalable: aggregation, ingredient purchasing, production, fulfillment, customer experience and customer retention. Bringing in revenue is the hardest part of any business. I think more important to focus on revenue than simply cutting costs.

Balance Sheet 60

Balance Sheet Incubator Cofounder Salary 60

Duct Tape Marketing

JANUARY 7, 2020

Just because it’s an established marketing channel, though, doesn’t mean it’s lost any of its relevance. And I discovered that the first page of results on Google was filled with paid search and aggregator results (things like Angie’s list and Yelp). Focus on Purchase Intent.

Search 71

Search PPC Kansas City B2C 71

Duct Tape Marketing

MAY 2, 2013

Products and services can be packaged and distributed through a multitude of channels and delivered in physical form, digital form and as one time purchases or ongoing subscriptions. Aggregator – An aggregator builds a community and then charges for access to the community. Clarity.fm

Business Model 77

Business Model Aggregator eCommerce Distribution 77

Duct Tape Marketing

JUNE 30, 2017

This may sound simple enough, but the process of analyzing marketing data can be a daunting task for those who don’t have a grasp on the data collection, maintenance, and aggregation processes. According to one study , 68% of “highly effective and efficient” marketers pointed to lead scoring as a top revenue contributor.

Marketing 55

Marketing B2B Database Campaign 55

Occam's Razor

SEPTEMBER 9, 2013

In fact I've gone so far as to say: "All data in aggregate is crap." " That's certainly a bit melodramatic, but beyond the most bare bones "ahh, I see something is happening" you are unable to get anywhere with aggregate data. It takes multiple visits to purchase, from multiple channels/influences.

Analytics 145

Analytics Green Metrics Web 145

www.kalzumeus.com

AUGUST 13, 2012

This is objectively suboptimal, because email is the best broadcast channel ever invented for business purposes. Email: Geeks Ignore The Best Marketing Channel Ever. Statistically speaking, you’re probably reading it either through a feedreader or on an aggregator like Hacker News. How are you reading it right now?

Email 54

Email Software Review Software Campaign 54

ConversionXL

MARCH 20, 2019

While it doesn’t publish prices publicly, an interview with the Demandbase CEO in 2017 claimed that the average revenue per customer per month was $20,000. MRP’s offering is a single platform, MRP Prelytics, that serves several marketing channels. Aggregate that data at an account level to know which accounts to target.

Software Review 117

Software Review Software Marketing IP 117