Lightspeed Venture Partners

DECEMBER 3, 2010

We got everything from price comparison engines to aggregated user reviews to one-click checkout. While perhaps only 10% of online ad revenue is currently flowing through these channels , the trend here is clear. Other publishers have taken note, and I would expect more games aimed at the hardcore gamer market to emerge over 2011.

Internet 114

Internet eCommerce Advertising Flash 114

Occam's Razor

JANUARY 28, 2013

They are full of nonsenseware – cross-sells and up-sells, all kinds of seals and logos, irrelevant other products, promotions, mobile app pimping and so much more. A really nice way to do a multi-channel strategy. Not just the online + offline part (though they all want multi-channel desperately), but the whole cart experience.

Web 164

Web Design Marketing Security 164

Occam's Razor

JANUARY 30, 2012

On top of the report you'll see the scorecard, or aggregate performance of the page via metrics like Pageviews, Unique Pageviews, Time on Page, Page Load Time (!) Having grown up in the traditional business intelligence and direct marketing world, I'm also a huge fan of RFM analysis. and Bounce Rate. This is hard work.

Analytics 145

Analytics Metrics API Web 145

ConversionXL

JULY 11, 2016

“Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” Report tangibly and make content marketing comparable to direct marketing channels. All PPC channels will work for you if you stop using brute force.

PPC 48

PPC Analytics Video Non-Compete 48