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The LeanLaunch Pad at Stanford – Class 6: Channel Hypotheses

Steve Blank

This week they were testing their hypotheses about the sales “Channel” – how a company delivers its value proposition (i.e. There are two major channels: physical channels and virtual (web/mobile) channels. Virtual channels include Dedicated e-commerce, Two-step e-distribution and Aggregators.

Channel 228
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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). The number of channels grew with cable & satellite TV but we still have limitations that makes distributing content high. Not so fast. Technology is Critical.

Video 339
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How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

billion, and by 2017, nearly half of global mobile users are likely to own a smartphone. Band-aiding a mobile experience is no longer a possible solution, as 70% of mobile searches lead to action on a website within 1 hour of searching. The Mobile Gap & The Problems It Causes. This number increased by 27.1%

Mobile 48
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Requests for Startups in 2024

VC Cafe

I’ve recently come across several of such lists and I thought it could be useful to aggregate them and share them here. Deepfake Detection – demand for a mobile application that provides deepfake detection, Caller ID, spam blocking and perhaps even live translation or agentic experiences for call handling.

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10 Predictions About the Future of Ecommerce

mashable.com

Now the line is drawn between mobile and computer. Until a few years ago, mobile shopping was nearly unheard of. We read about mobile this and mobile that, still creating that delineation between mobile and computer. Amazons product suggestions are great because they have so much aggregate data. Watercooler.

eCommerce 108
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How to Segment A/B Test Results to Find Gold

ConversionXL

The more well-known your company becomes, the harder it gets to directly impact primary KPI’s at the aggregate level because the majority of customers who buy are going to do so irrespective of if your button color is red or blue. vs. mobile traffic. Why is it easier to detect 10% vs 12% desktop than 5% vs 6% mobile?

Chad 112
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Why Online Video Just Took One More Big Step to Legitimacy

Both Sides of the Table

And for the record, that’s per month not total in aggregate! Ryan was not only a senior engineer at Salesforce.com (he ran mobile and also ran content management) but was also my cofounder at Koral and lead architect at BuildOnline. The media world now has its own leader running the largest YouTube multi-channel network startup.

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